2018평창동계올림픽 시설 사후활용에 대한 경제적 가치: 정선군 알파인 경기장을 사례로
The Economic Value for the Post-use of the 2018 Pyeongchang Winter Olympics Facilities: Case of Alpine Stadium in Jeongseon
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Purpose This study estimated the value of the post-use of Alpine stadium in Jeongseon as a tourist attraction, which is one of the 2018 Pyeongchang Winter Olympics facilities, and identified determinant factors on the willingness to pay (WTP). Design/methodology/approach A dichotomous-choice model of contingent valuation method (CVM) that is known for an effective tool was used to calculate the value. The questionnaire was conducted on 650 visitors to major tourist destinations in Jeongseon and 629 copies of the valid samples were analyzed. Findings The results shows that determinate factors on the WTP are; suggestion cost, need (application of Ecotourism Program to the Restoration Process), agree(agree to Ecotourism Program in the Restoration Process) and age. Also, the WTP on the facility is 16,296 won per person. Research implications or Originality This study estimates the value of the post-utilization of Alpine Stadium of the 2018 Pyeongchang Winter Olympics facilities, which have been experiencing conflict in recent years. For this reason, the findings of the paper will provide meaningful information for tourism development and management policies of the region.
Abstract
Purpose This study estimated the value of the post-use of Alpine stadium in Jeongseon as a tourist attraction, which is one of the 2018 Pyeongchang Winter Olympics facilities, and identified determinant factors on the willingness to pay (WTP). Design/methodology/approach A dichotomous-choice model of contingent valuation method (CVM) that is known for an effective tool was used to calculate the value. The questionnaire was conducted on 650 visitors to major tourist destinations in Jeongseon and 629 copies of the valid samples were analyzed. Findings The results shows that determinate factors on the WTP are; suggestion cost, need (application of Ecotourism Program to the Restoration Process), agree(agree to Ecotourism Program in the Restoration Process) and age. Also, the WTP on the facility is 16,296 won per person. Research implications or Originality This study estimates the value of the post-utilization of Alpine Stadium of the 2018 Pyeongchang Winter Olympics facilities, which have been experiencing conflict in recent years. For this reason, the findings of the paper will provide meaningful information for tourism development and management policies of the region.
참고문헌 (34)
- 권민혁, "문화관광형 시장의 가치추정과 개발방향 - 춘천 낭만시장 사례 -", 관광연구저널, 26(2), pp.135~151 (2012), 한국관광연구학회[DOI]
- 김학용, "CVM을 이용한 문화관광자원의 경제적 가치평가에 관한 연구", 관광연구저널, 20(1), pp.105~120 (2006), 한국관광연구학회
- 가리왕산 생태유산화를 위한 체계적 복원 방향 연구, "박상헌", 강원연구원, ~ (2019)
- 박진경, "2018 평창동계올림픽의 올림픽레거시와 경기장 시설 사후활용방안", 한국체육학회지, 53(1), pp.357~372 (2014), 한국체육학회
- 변연하, "2018평창동계올림픽의 성공적 개최를 위한 현안과 과제", 한국엔터테인먼트산업학회논문지, 5(4), pp.129~137 (2011), 한국엔터테인먼트산업학회
- 서원재, "평창동계올림픽 빙상시설 사후활용 방안", 국가정책연구, 30(4), pp.255~276 (2016), 국가정책연구소[DOI]
- 송운강, "가상가치평가법(CVM)을 이용한 지역축제의 경제적 가치추정: 화천 산천어축제를 대상으로", 관광연구저널, 29(3), pp.41~50 (2015), 한국관광연구학회
- 신승호, "2018평창동계올림픽시설 사후활용 방안", 스포츠科學硏究所論叢, 34, pp.55~22 (2018)
- 신영철, "신두해안사구의 경제적 가치 추정", 한국경제지리학회지, 12(4), pp.702~717 (2009), 한국경제지리학회[DOI]
- 양희원, "관광개발과 지역갈둥: 메가 이벤트를 중심으로", 박사, pp.2017
- 이용식, "2018평창동계올림픽 경기장 사후활용 극대화 방안", 한국체육정책학회지, 14(1), pp.35~48 (2016), 한국체육정책학회
- 이충기, "CVM을 이용한 DMZ 생태관광자원의 가치평가: 국제간 비교", 관광레저연구, 17(4), pp.65~81 (2005), (사)한국관광레저학회
- 이충기, "독도의 보존가치 평가 -2단계 가상가치평가법(CVM) 활용-", 관광학연구, 37(4), pp.117~139 (2013), 한국관광학회
- 이충기, "CVM을 이용한 보령머드축제 생태관광자원의 경제적 가치 평가 - 가설적 편의의 최소화 방법을 중심으로 -", 관광연구, 25(4), pp.129~144 (2010), 대한관광경영학회
- 이충기, "생태관광자원의 레크리에이션 이용가치 측정", 관광학연구, 21(2), pp.263~278 (1998)
- 이후석, "CVM을 이용한 습지 생태관광지역 가치평가: 순천만을 사례로", 관광연구저널, 31(11), pp.19~31 (2017), 한국관광연구학회[DOI]
- 정소연, "가상가치평가법을 이용한 농촌문화관광자원의 가치추정 -포천시 가축실내품평회장을 대상으로-", 관광학연구, 36(5), pp.31~52 (2012), 한국관광학회[DOI]
- 정오현, "조건부 가치추정법을 이용한 자연관광자원의 가치평가에 관한 연구: 부산 태종대에 대한 이중양분선택형 CVM 적용을 중심으로", 관광학연구, 33(3), pp.391~409 (2009), 한국관광학회
- "평창 스키장은 불법 시설… 복원하라" (2019), 조선일보[URL]
- 하보름, "울릉도 자연관광자원의 보존가치 평가:울릉공항 건설을 중심으로", 관광연구저널, 29(2), pp.5~18 (2015), 한국관광연구학회
- 평창올림픽경기장 사후 활용방안, "한국스포츠개발원", ~ (2016)
- 황민섭, "순천만 생태복원에 따른 경제적 가치 평가", 한국환경복원기술학회지, 17(4), pp.69~79 (2014), 한국환경복원기술학회[DOI]
- Ap, J., "Developing and Testing a Tourism Impact Scale", Journal of Travel Research, 37(2), pp.120~130 (1998)
- Carson, R. T., "Handbook of Environmental Economics: Volume 2" (2005)
- Han, Sang-Yoel., "Estimating the Value of Preserving the Manchurian Black Bear Using the Contingent Valuation Method", Scandinavian Journal of Forest Research, 23(5), pp.458~465 (2008)
- Jago, L. K., "Special Events : A Conceptual and Definitional Framework", Festival Management and Event Tourism, 5(1-1), pp.21~32 (1998)
- Kim, Ju-Yeon., "Comparing Willingness-to-pay between Residents and Non-residents When Correcting Hypothetical Bias : Case of Endangered Spotted Seal in South Korea", Ecological Economics, 78, pp.123~131 (2012)
- Ko, D. W., "A Structural Equation Model of Residents’ Attitudes for Tourism Development", Tourism Management, 23(5), pp.521~530 (2002)
- Lee, Choong-Ki, "Estimating the Use and Preservation Values of National Parks’ Tourism Resources Using a Contingent Valuation Method", Tourism Management, 23(5), pp.531~540 (2002)
- Lee, Choong-Ki., "Valuation of Ecotourism Resources Using a Contingent Valuation Method : The Case of the Korean DMZ", Ecological Economics, 63(2-3), pp.511~520 (2007)
- Nunkoo, R., "Residents’ Support for Tourism : An Identity Perspective", Annals of Tourism Research, 39(1), pp.243~268 (2012)
- Prayag, G., "London Residents' Support for the 2012 Olympic Games : The Mediating Effect of Overall Attitude", Tourism Management, 36, pp.629~640 (2013)
- Roche, M, "Mega-events and Urban Policy", Annals of Tourism Research, 21(1), pp.1~19 (1994)
- Heewon Yang, "Mega-Events and Conflict: The Case of the 2018 Pyeongchang Winter Olympics", Journal of Quality Assurance in Hospitality & Tourism, 20(5), pp.552~571 (2019), Informa UK Limited[DOI]