치과 의료서비스의 질이 환자의 만족도와 재방문에 미치는 영향

Abstract

Objectives: The purpose of this study was to investigate an effect of dental health service quality on patient satisfaction and intention to revisit. Methods: The subjects were 200 patients’ who visit dental clinic. Survey data were collected through mobile from May 27 to July 28 2015. Data were analyzed using the SPSS Statistics 21.0 Program. Results: There were not statically significant differences in patients’ satisfaction and intention to revisit according to gender(p>0.05). On the other hand, there were statically significant differences in patients’ satisfaction and intention of revisit according to age(p<0.05). The procedure of a reservation, hospital environment, service had statically significant positive (+) impacts on patients’ satisfaction and intention of a revisit The patient’s satisfaction showed significant correlation with intention of a revisit(p<0.05). Conclusions: The dental health service quality could affect patients’ satisfaction and intention of a revisit. Taken together, the establishment of dental management strategies can improve the quality of dental health service for the patients and provide high quality dental health service. However, further study will be needed to improve satisfaction for dental health service and intention of revisit.