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Alibaba.com: “Opened Sesame” for SMEs

Ani Siradze|Nino Bartia|Vakhtang Chkareuli
Academy of Asian Business (AAB)|2022.06|Academy of Asian Business Review|제8권 제1호|pp. 35-55|DOI 10.26816/aabr.8.1.202206.35

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키워드

E-commerceEcosystemB2BGlobal Market“Open Sesame”Smart Model

초록

This case study will lead you through the success story of Alibaba.com and decisions which were made in order to become an e-commerce giant. The founder of the company - Jack Ma started the journey of Alibaba.com back in 1999 and built an ecosystem which today consists of different kinds of companies complementing each-other. The Case consists of several important parts, such as major turning points for Alibaba.com, successful steps made by the company, challenges which Alibaba.com needs to overcome and our vision of what the future will look like in the e-commerce world. Company’s response to its challenges led them to be a role model not only for Asian startups, but for all companies across the globe. The strong brand and precise business decisions, like TrustPass and Ant Financing are the key solutions offered by the company to grow its business operations. We hope that our case study will “Open Sesame” door for the readers as Alibaba.com opened it for SMEs and help students better understand what are the key factors, which played a major role in company success.

Abstract

This case study will lead you through the success story of Alibaba.com and decisions which were made in order to become an e-commerce giant. The founder of the company - Jack Ma started the journey of Alibaba.com back in 1999 and built an ecosystem which today consists of different kinds of companies complementing each-other. The Case consists of several important parts, such as major turning points for Alibaba.com, successful steps made by the company, challenges which Alibaba.com needs to overcome and our vision of what the future will look like in the e-commerce world. Company’s response to its challenges led them to be a role model not only for Asian startups, but for all companies across the globe. The strong brand and precise business decisions, like TrustPass and Ant Financing are the key solutions offered by the company to grow its business operations. We hope that our case study will “Open Sesame” door for the readers as Alibaba.com opened it for SMEs and help students better understand what are the key factors, which played a major role in company success.

참고문헌 (34)

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