A Case Study of Alibaba: “Control Your Destiny or Someone Else Will”
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Founded in China, Alibaba has emerged as one of the leading e-commerce companies in the world. The gross merchandise volume of Alibaba is greater than those of Amazon and eBay combined. Jack Ma, the founder of Alibaba, has become one of the most respected Chinese business leaders. How did Alibaba turn its humble start into such great success? The main objective of this case study is to examine key success factors of Alibaba and to provide valuable implications. To make the analysis more formal and objective, the five stages of competition model (Kim 2005, 2011) was adopted for the study. The great success of Alibaba can be mainly attributed to its foresight and preparation for future opportunities from paradigm shift and its strategic intent to seize the opportunities. Jack Ma foresaw the impact of internet development and the flourishing potential for SMEs (small and medium-sized enterprises) in China and developed core competence with strategic intent before he launched Alibaba. This case study of Alibaba provides significant implications for companies and business leaders who seek to turn their small starts or hardships into successes or turning points.
Abstract
Founded in China, Alibaba has emerged as one of the leading e-commerce companies in the world. The gross merchandise volume of Alibaba is greater than those of Amazon and eBay combined. Jack Ma, the founder of Alibaba, has become one of the most respected Chinese business leaders. How did Alibaba turn its humble start into such great success? The main objective of this case study is to examine key success factors of Alibaba and to provide valuable implications. To make the analysis more formal and objective, the five stages of competition model (Kim 2005, 2011) was adopted for the study. The great success of Alibaba can be mainly attributed to its foresight and preparation for future opportunities from paradigm shift and its strategic intent to seize the opportunities. Jack Ma foresaw the impact of internet development and the flourishing potential for SMEs (small and medium-sized enterprises) in China and developed core competence with strategic intent before he launched Alibaba. This case study of Alibaba provides significant implications for companies and business leaders who seek to turn their small starts or hardships into successes or turning points.
참고문헌 (23)
- "Alipay Webpage"[URL]
- Alibaba and Its Curious Storys, Report from SK Securities Research Center, "Choi, Kwan-soon", ~ (2014)
- Christensen, Clayton M., "Seeing What’s Next?: Using Theories of Innovation to Predict Industry Change" (2004), Harvard Business School Review
- Farhoomand Ali, "Alibaba‘s Jack Ma: Rise of the New Chinese Entrepreneur", pp.1~11 (2010), Asia Case Research Center
- Hamel, Gary, "Corporate Imagination and Expeditionary Marketing" (1991), July-August, Harvard Business Review
- Hrnjic Emir, "Alibaba‘s IPO Dilemma: Hong Kong or New York?" (2014), National University of Singapore and Richard Ivey School of Business Foundatioin
- Kim, Chung K, "Marketing for the Future" (2005), Kyobo Books
- Kim, Chung K, "Prepare Your Wing" (2011), 1000 Years‘ Treasure
- Kim, Chung K., "How Korean Brands Soar All over the World: Lessons from Korea’s Top 10 Winning Cases", pp.2012, 1000 Years' Treasure
- Kim, Chung K., "How Korean Brands Soar II All over the World: Lessons from Korea’s Top 10 Winning Cases" (2014), The 1000 Years‘ Treasures
- 김정구, "How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?", 아시아마케팅저널, 14(4), pp.95~116 (2013), 한국마케팅학회
- Oberholzer-Gee, Felix, "Alibaba’s Tabao(A), HBS No. 9-709-456" (2009), Boston : Harvard Business School Publishing
- Wang, Guo-An, "On China‘s Alibaba‘s Success", E-Trade Review, 7(3), pp.25~37 (2009)
- Alibaba Group, HBS No. 9-710-436, "Alibaba Group, HBS No. 9-710-436" (2010), Harvard Business School Publishing