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數字經濟、文化距離與國際文化貿易的關系研究: 基於2007-2018年中國對RCEP十國的核心文化產品出口面板數據

A Study on the Relationship between Digital Economy, Cultural Distance and International Cultural Trade

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本文的研究目的是研究數字經濟和文化距離對國際文化貿易的影響,對中國與“RCEP”協議簽訂國家的數字經濟發展水平和文化距離進行測算的基礎上,採用引力擴展模型,重點對數字經濟發展水平、文化距離對相關國家文化產品貿易額所產生的影響進行實證研究,選用基於2007--2018年中國與RCEP國家核心文化產品出口貿易面板數據進行分析。研究發現數字經濟、文化距離對國際文化貿易具有顯著影響,國家經濟發展水平在數字經濟、文化距離對國際文化貿易的影響中發揮着顯著影響。文化貿易進口國的數字經濟發展水平對文化產品的進口有顯著影響。在此基礎上提出,建議一國在文化產品出口時應優先選擇數字經濟發展水平高,文化距離遠的國家出口。由於數字經濟發展水平對文化貿易進口的促進更大,文化貿易出口國可以擴大在發展中國家數字 經濟基礎設施投資來幫助其提升數字經濟發展水平,以促進文化貿易發展。

Abstract

The purpose of this paper is to investigate the effect of digital economy and cultural distance on international cultural trade. Based on the data of export of core cultural products between China and RCEP countries from 2007 to 2018. The study found that digital economy and cultural distance have a significant influence on international cultural trade, and the level of development of a country has a significant influence on international cultural trade. The level of digital economic development of importing countries for cultural trade has a significant impact on the import of cultural products. Based on this, it is suggested that when exporting cultural products, countries with high levels of digital economic development and far cultural distance should be given priority. Because the level of digital economic development contributes more to the promotion of cultural trade imports, exporting countries can expand their investments in developing countries' digital economic infrastructure to help them improve their digital economic development.

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