Fashioning Identities: The Emergence of the Department Store and Consumer Culture in Colonial Korea
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This article examines an emerging consumer culture, especially in the areas of fashion, manners, and sociability, which began to reshape gender relations in colonial Korea. It seeks to understand the rapidly changing metropolis built around visual spectacles (modern buildings, public conveyances, banks, department stores, and cafes), new people (the “crowd,” consumers, and urban workers), and movement (shopping, strolling, gazing, and the circulation of commodities). As these ilsang ŭi konggan (everyday spaces) proliferated, they not only blurred the boundaries between public and private spaces, they transformed mundane acts like shopping into a sensuous, thrilling, and exciting experience, dramatically altering the everyday fabric of social relations between people and things. More specifically, it focuses on the inner dynamics of the department store and its promotion of fashion and consumption, both largely gendered as the exclusive domains of women, and a concern among social commentators who called for social control and the rationalization of spending.
Abstract
This article examines an emerging consumer culture, especially in the areas of fashion, manners, and sociability, which began to reshape gender relations in colonial Korea. It seeks to understand the rapidly changing metropolis built around visual spectacles (modern buildings, public conveyances, banks, department stores, and cafes), new people (the “crowd,” consumers, and urban workers), and movement (shopping, strolling, gazing, and the circulation of commodities). As these ilsang ŭi konggan (everyday spaces) proliferated, they not only blurred the boundaries between public and private spaces, they transformed mundane acts like shopping into a sensuous, thrilling, and exciting experience, dramatically altering the everyday fabric of social relations between people and things. More specifically, it focuses on the inner dynamics of the department store and its promotion of fashion and consumption, both largely gendered as the exclusive domains of women, and a concern among social commentators who called for social control and the rationalization of spending.
참고문헌 (43)
- "Donga ilbo", ~
- "Joseon ilbo", ~
- "Byeolgeonkon", ~
- "Donggwang", ~
- "Jogwang", ~
- "Sin Donga", ~
- "Sin kajeong", ~
- "Samcheolli", ~
- "Sin yeoseong", ~
- "Yeoseong", ~
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