텍스트 마이닝을 통한 신카이 마코토 애니메이션의 국내 관람객 감상 경험 분석 :<너의 이름은.>, <날씨의 아이>, <스즈메의 문단속>을 중심으로

Abstract

According to French philosopher Gilles Deleuze (1925-1995), modern society is a rhizome-like society with no single center, where meanings are not converged into a single one but are composed of interconnected relationships. Additionally, Japanese subculture critic Hiroki Azuma (東浩紀, born 1971) argued that in the modern media consumption environment, ‘singular meaning’ disintegrates into settings. Consumers, by ‘reading’ the combination of these settings, reach the underlying settings of individual works. This suggests that in the current media environment, the significant entities are not the creators of meaning, i.e., traditional concept of authors, but the consumers and their interpretation. Various preceding studies surrounding Makoto Shinkai's ‘disaster trilogy’ have achieved excellent results in the analysis of meanings generated at the creator level through detailed and in-depth studies, but research capturing the various meanings generated by the consumers of the work has been somewhat lacking. This paper aimed to incorporate the value of ‘rich meanings’ into the research domain by analyzing through big data analysis how cultural content consumers generate meanings through content. The paper utilized the big data collection and analysis program ‘TEXTOM’ to understand the domestic reception patterns of Makoto Shinkai's ‘disaster trilogy,’ known for the feature-length animations “Your Name,” “Weathering with You,” and “Suzume.” The analysis of the collected data aimed to understand the domestic audience's reception of the ‘disaster trilogy’ using ‘frequency analysis’ based on the appearance frequency of refined words and comparing the original data with the refined data, and the CONCOR (convergence of iteration correlation) analysis method. The analysis revealed that the nickname ‘disaster trilogy,’ perceived as a series connection of the three works, was solidified as “Suzume's Door-Locking” was recognized as a disaster movie by the audience, whereas the recognition of “Your Name” and “Weathering with You” as disaster movies was not found in the frequency analysis or CONCOR analysis results. Meanwhile, domestic audiences also showed great interest in the media mix of the analyzed works. They recognized media mix works as ‘media content’ beyond animation content and actively consumed them through various media. A notable feature in the domestic reception of the three works is that the animation content is related to travel content. It was found that the experience of watching the work became an opportunity to visit the actual locations depicted in the work or to recall the work from experiences of traveling in Japan