메가 이벤트 디자인에 나타난 문화 비교연구 : 한,중,일 엑스포를 중심으로

Abstract

· Research topics: The purpose of this study is to find a development plan by comparing the design and cultural characteristics centered on the mega event, Korea, China, and Japan Expo. · Research background: As the awareness of using mega-events as a means of national economic leap, regional development, and national unity is spreading, many countries are competing to attract mega-events. It is true that the results of visual design studies in Korea are incomplete. In the age of culture, research on the design of mega-events in the three Asian countries will have a cultural synergy effect and promote efficient differentiation and image enhancement. · Differences from prior research: Differences from previous studies: This study, above all else, has creativity and originality in that it is a research study that compares and converges the ‘mega-event design’ of the three Asian countries as a cultural industry. · Research method: Research method: Step 1: Conduct theoretical methodology and precedent research through literature research, Step 2: After analyzing mega event design case study through internet data research, Step 3: Implementation method and strategy for quantitative analysis by design type Case analysis and 4th stage: mega-event design, expo strategy direction was established and a design plan was sought. · Research results: Based on the research results, future mega-event design development plans are suggested as follows. First, the attraction shift from nationalism to the center of the holding city. Second, the offline to online dualization strategy. Third, in mega event design, EIP is a clear cultural message and systemization as a visual design. In this way, future mega-event design development strategies were explored in this study. · Contribution points and expected effects: The result of this study is not only the role of mega-event design through the realization of cultural identity, but also a design development plan in which abstract spiritual culture is expressed in visual language in formative terms, as the most effective content to inform the world of the identity of the three East Asian countries and Korea. It will also play an important role in the expression of cultural identity and the development of mega-event design.