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Gender, Sadness, and Anger: Seeking Gratification vs. Appropriateness through Entertainment Consumption

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키워드

주제분류여성학

초록

The present study explores how females and males regulate sadnessand anger on the basis of (a) intrinsically gratifying (i.e., fulfilling inneror subjective motivations) and (b) socially appropriate (i.e., fulfillingexternal or social expectations) goals, which may lead to distinctselective exposure to entertainment messages. A mixed-designexperiment (N = 161) was conducted to predict the selective exposure. Results show that although gender differences were partly observed inregulating sadness by selecting ruminating vs. distracting messages, thedifferences were not found in regulating anger because both gendersselected ruminating over distracting messages. Findings are discussedin terms of prescriptive beliefs about sadness and anger that reflectgender stereotypes and effects of persistent selective exposure that mayfurther reinforce the beliefs.

Abstract

The present study explores how females and males regulate sadnessand anger on the basis of (a) intrinsically gratifying (i.e., fulfilling inneror subjective motivations) and (b) socially appropriate (i.e., fulfillingexternal or social expectations) goals, which may lead to distinctselective exposure to entertainment messages. A mixed-designexperiment (N = 161) was conducted to predict the selective exposure. Results show that although gender differences were partly observed inregulating sadness by selecting ruminating vs. distracting messages, thedifferences were not found in regulating anger because both gendersselected ruminating over distracting messages. Findings are discussedin terms of prescriptive beliefs about sadness and anger that reflectgender stereotypes and effects of persistent selective exposure that mayfurther reinforce the beliefs.

참고문헌 (46)

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