장소마케팅을 통한 폐 역사공간의 분석 및 활용방안

Abstract

(Background and Purpose) The world has experienced periods of industrialization and urbanization. It has passed de-industrialization and is entering the information age and the fourth industrial age. Therefore modes of transportation are also rapidly changing. With the growth and development of the city, the railroad industry is also being transformed and improved to meet modern needs. As a result, most of the stations that are no longer used are neglected. We intend to revitalize abandoned stations. They have great historical significance based in the historical industrial era in Korea. Therefore, this study aims to analyze cases where place marketing has been applied and suggest ways to utilize local coexistence to create win win cooperation. (Method) Concept is divided into analysis and research. The concept and cause of abandoned stations and the concept and case of place marketing are examined in Chapter 2. Discovery and analysis of the characteristics using the case of abandoned stations as a place marketing is examined in Chapter 3. Conclusions are drawn focusing on the revitalization plans through analysis and utilizing place marketing in Chapter 4. (Results) As a result of the case analysis according to the utilization of place marketing elements, the revitalization of abandoned stations did not conform to a homogeneous plan. When various marketing directions are considered and new utilization measures are proposed, the cultural value as an abandoned station become apparent and their unique value can be rediscovered. (Conclusions) The abandoned stations have historical and cultural value beyond the existence of a single building. This is integrally related to the characteristics of the region. As a result, abandoned stations become treasured based on the history, culture, and living environment of the region. Between development and conservation, various attempts should be made to promote preservation and revitalization based on the location. Historical and sentimental values must be reflected as an adjunct to practical spatial and functional use. Based on this, local identity must be strengthened and local values must be rediscovered in conjunction with the broader plans of the region at the economic/cultural level. To this end, the abandoned station must be created as a regeneration space managed and operated within the region while establishing an organic relationship with other tourism entities. It is necessary as well, to propose a recycling plan suitable for each location. Many institutions and local governments are looking for creative ways to revitalize abandoned stations. It is acknowledged that there is a negative perception regarding abandoned stations due to a one-dimensional business development model. However, the methodology and results of this study suggest that the recognition of the historical and cultural value of these abandoned stations suggest a useful direction for revitalization centered on place marketing history.