베이비 스키마 조형 요소와 비경계(非警戒) 특성의 관계 연구

Abstract

(Research Background and Purpose) Systematic understanding of 'cuteness' mostly originates from studies on baby schema, which operates to foster non-alertness and preference for the purpose of performing the crucial task of nurturing. The baby schema, through scientific research such as ethology and neurology, has enabled the understanding of fundamental principles and the structure of a universally preferred system, and various application attempts based on sentiment are being made in design research. Design producers can expect to increase preference by applying the essence of this cuteness to design. This study was conducted to quantify the formal elements of the baby schema and elucidate the relationship with non-alertness. (Method) Based on the preceding research that interprets the ethological theory of the baby schema into aesthetics and formal elements, this study aims to quantify the preference for baby schema that meets the conditions of the formal elements, and to look into the relationship with non-alertness defined in this study. As a method of research, the preference for formal elements was measured by frequency with a 5-point scale, and hypotheses were tested on how each element affects the non-alertness of the baby schema. The formal elements of the baby schema, such as curves, curved surfaces, symmetry, proportions, semi-transparency, softness, light gradations, color gradations, etc., were set, and their effects on non-alertness were derived through multiple linear regression analysis. (Results) Through this study, it was confirmed that the formal elements of the baby schema have a significant effect on non-alertness. In particular, it was found that elements such as curves, proportions, and color have a strong influence on non-alertness. However, elements such as symmetry, semi-transparency, softness, and light did not show as much influence as expected in this study. This is interpreted to be related to the complex interaction between the characteristics of the research subject, the design elements, and non-alertness (Conclusion) This study aimed to propose a new direction for baby schema design research focusing on aesthetic interpretation of preceding ethological research by investigating the relationship of how the formal elements of the baby schema affect non-alertness. Academic and practical insights are expected through this. However, since the study focused on the linear relationship analysis of formal elements and non-alertness, there are limitations in the extendibility for other principles of form and other characteristic factors of the baby schema. In the future, a more diverse range of design research on the baby schema through various methods of analysis is needed.