전기이륜차 배터리 공유 충전소 이용행태에 따른 IPA 분석 연구 -서울시 EM-BSS를 중심으로-

Abstract

(Background and Purpose) In recent years, as part of methods to cope with climate warming, various international countermeasures against carbon emissions and fine-first reduction have been promoted to expand the supply of green mobility through the 2020 Green New Deal Project in Korea. This study aims to analyze the usage behavior of users and the importance and satisfaction of domestic cases in which an old public phone booth was transformed into an electric two-wheeled vehicle shared charging station as an alternative to urban regeneration projects. This study proposes a practical method for revitalizing a battery-sharing charging station for two-wheeled electric vehicles. (Methods) This research method is used in an empirical study. First, among the charging stations currently being distributed, the current status and actual condition survey are conducted with the Seoul charging station as the spatial scope. Second, the survey method was used as an online and face-to-face survey method, and the survey was conducted from July to August 2024. The framework of analysis is set through prior research, and the detailed evaluation items are constructed by deriving major variables. Third, 52 people who used electric two-wheeled vehicle charging stations in Seoul were surveyed, and based on the results, the demographic characteristics, usage behavioral characteristics, and general characteristics of electric two-wheeled vehicle charging station users are investigated. Fourth, through the Importance-Performance Analysis (IPA) method, the importance and satisfaction of two-wheeled electric vehicle charging station users are derived to analyze improvement directions and priorities. (Results) The items of IPA is comprehensively, “App and Quality Management” and “Care Code utilization” and “charge time” was used to maintain and strengthen their performance.”On the other hand, “The packaging status” is not necessary to immediately respondents, and “charge cost” is a region that requires efficient cultivation of resources. Based on these IPA analysis results, the user satisfaction will increase user satisfaction through strategic approach. (Conclusions) The characteristics and perceptions of electric motorcycle charging station users were investigated, and a revised IPA was performed to determine the direction of improvement of charging station services. It is expected that this will not only improve the service quality of electric motorcycle charging stations but also contribute to the spread of the overall installation of eco-friendly means of transportation by comparing the factors that electric motorcycle users consider important and their satisfaction accordingly, and identifying areas that need improvement first.