농촌 빈집 연결 서비스 디자인의 활용 방향에 관한 연구

Abstract

(Background and Purpose) In 2021, 1.4 million houses were vacant nationwide, and the number of people returning to farming and rural areas is continuously increasing, reaching more than 510,000. However, over 45% of those who return to farming or rural areas have conflicts with the local population, eventually choosing the reverse of farming and rural areas. Therefore, this study proposes a service to revitalize successful settlements in rural areas by resolving misunderstandings between returnees and the native population via the process of connecting people to vacant houses. (Method) Through a literature review, the current status of empty house utilization and rural populations from home and abroad are explored, as well as the challenges people face when returning to rural areas and utilizing empty houses. Based on this, in-depth interviews were conducted with a total of six male and female stakeholders in the empty house market. Based on the interview results, a persona was derived, a customer itinerary map was prepared, and a design theme was then selected by obtaining key issues for renting and selling empty houses. An ideation workshop with ten design experts focusing on the theme of design was held, and design verification was conducted for stakeholders after deriving the design concepts. Finally, we conclude the research by presenting the significance and limitations of the study and future research tasks. (Results) Design verification was conducted with six stakeholders to engage in smooth communication and provide customized information to users who are returning to farming and rural areas through mobile applications. First, the participants responded that providing local information would not only help them understand the culture of the village and form good relationships with people who had returned to farming or rural areas but also to help promote a specialized local culture. In addition, the participants noted that this service is likely to be helpful in that specific and practical information can be verified without requiring an in-person visit to the site, and an appropriate budget can be planned in advance. (Conclusions) This study was limited in that it was not conducted by producing a working prototype. If the prototype test had actually been conducted by urban-to-rural returners who had decided to reverse farming and rural areas and were looking for empty houses, the final results could have been verified more realistically. This study was proposed as a service concept, but based on the results, it is expected that vacant house transactions will be activated in the public sector, vacant rural houses and metropolitan-based urban problems will be solved, and the reverse of farming and rural areas will be prevented.