서비스스케이프에 기반한 공공도서관 구성요인 및 가치에 관한 연구 -부산광역시 공공도서관을 중심으로-

Abstract

(Background and Purpose) As information resource managers, service providers, and promoters of cultural literacy, public libraries need to adapt to the trends of decreasing on-site user visits in the digital age. To meet the diverse cultural reading service demands of users and create a platform for shared information resources, it is necessary to reevaluate the key factors shaping the spatial composition of public libraries from a user-centered perspective, incorporating servicescape theories from the field of marketing. This study aims to apply servicescape theory to public libraries, aligning with needs of users' cultural reading service and expanding the accessibility of information resources. The goal is to provide a theoretical framework for improving the spatial composition of public libraries, revitalizing and optimizing their physical environments, and expanding the levels of library spaces from a new research perspective. (Method) First, this study conducts a literature review on the concept of public libraries, spatial composition factors, and servicescape theory to establish a clear understanding of the relationship between servicescape and public library spaces. Secondly, based on previous research, the study deduces the composition factors and value framework of public libraries from a servicescape perspective. Finally, public libraries newly built or renovated under the third comprehensive library development plan (2019-2023) in Busan City are selected as case studies for research. (Results) Through case analysis, it was found that newly built or renovated public libraries had relatively high scores in terms of cleanliness, convenience, comfort, and aesthetics. Users' overall evaluations of newly built public libraries were higher than those of renovated ones due to the open and visually accessible spatial form and flexible layout achieved through the use of interior stepped spaces. This enhanced users' accessibility and convenience in accessing information resources. Through the interaction between outdoor landscapes and interior space design, along with a coordinated and unified color scheme, visual beauty is improved and the user's sensory experience is enhanced. However, further improvements are required in terms of accessibility, sociability, and functionality for the renovated public libraries. (Conclusions) As comprehensive cultural exchange centers within communities, public libraries should cater to diverse user needs and provide an efficient servicescape that aligns with users' lifelong education requirements. Therefore, it is essential to study the composition factors and value of public libraries based on servicescape, updating the spatial forms to accommodate user demands and emphasizing the preservation and exchange of shared community resources in public libraries. This research provides fundamental information for the development of public library spatial planning.