기업과 공공부문에 있어서 SNS 활용방안에 대한 연구
A Study on the Way Utilizing SNS in Companies and Public sectors
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초록
요즘, SNS(소셜네트워크서비스)가 우리 사회의 큰 이슈 중의 하나이며, 여러 분야에 많은 변화를 일으키고 있다. 소통과 참여 방법의 변화로 인해 다양한 분야에서 권력의 이동 현상이 일어나고 있다. 소비자가 공급자와 직접 거래하며, 소비자가 생산자가 되어 공급자와 대등하게 경쟁하는 시대가 되었다. 정치에 있어서는 새로운 IT의 적용을 통한 시민참여의 촉진에 따라 효과적인 선거동원 및 유권자 피드백이 가능해졌다. 본 연구에서는 우리 사회에 많은 변화를 가져 온 SNS의 활용방법들을 소개하고, 체계적인 분석틀과 효율적인 활용방안을 제시하고자 한다. 이를 위해 우리는 기업과 공공 부문에서 다양한 성공사례들을 조사하였다.
Abstract
In these days, SNS(Social Network Services) have been one of the biggest issues and leaded lots of changes in our society. The changing way of communication and participation is bring about the movement of power in many areas. The consumers have had a bigger power than before so the firms need to listen to consumers’ requirements. In politics, politicians have more tried to meet the voters’ needs than before because voters could more easily act collectively through the new IT devices. The purpose of this study is to suggest utilization methods of SNS due to the changes in our societ, case study with the case frame we developed, and several strategies for efficient management of social network services. In order to reach the purpose, we review papers and reports related to SNS and search its success cases in companies and public sectors.
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