The Mediating Role of End-Users' Trust in SaaS Adoption Context
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With the spread of smart-devices, SaaS (software as a service) as one of cloud computing services has became common since many of service providers offer various types of cloud services. At the point there were both security and trust issues as one of major obstacles to revitalization of cloud computing industry, this study attempts to present trust in SaaS as one of key factors in SaaS adoption from the end-users' perspective. This study further presents both information privacy concerns and security concerns as antecedents of trust in SaaS. To test the proposed research hypotheses, this study collects data from 101 undergraduate students who have no experiences on using Google Docs as an typical example of SaaS at two survey rounds. By conducting both PLS (partial least squares) and mediated regression analysis, this study found that trust in Saas was fully mediating effects in the relationships between information privacy concerns/ security concerns and SaaS Adoption. Based on the results, this study has presents both research and practice implications given the importance of security and trust issues in cloud computing services.
Abstract
With the spread of smart-devices, SaaS (software as a service) as one of cloud computing services has became common since many of service providers offer various types of cloud services. At the point there were both security and trust issues as one of major obstacles to revitalization of cloud computing industry, this study attempts to present trust in SaaS as one of key factors in SaaS adoption from the end-users' perspective. This study further presents both information privacy concerns and security concerns as antecedents of trust in SaaS. To test the proposed research hypotheses, this study collects data from 101 undergraduate students who have no experiences on using Google Docs as an typical example of SaaS at two survey rounds. By conducting both PLS (partial least squares) and mediated regression analysis, this study found that trust in Saas was fully mediating effects in the relationships between information privacy concerns/ security concerns and SaaS Adoption. Based on the results, this study has presents both research and practice implications given the importance of security and trust issues in cloud computing services.
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