본문 바로가기
KERD
논문KCI 등재

개인용 클라우드 컴퓨팅 서비스 수용저항에 영향을 미치는 요인에 관한 연구

A Study on Influencing Factors on User’s Adoption Resistance to Personal Cloud Computing Service

김선규|양성병|조인제
한국지식경영학회 (The Knowledge Management Society of Korea)|2015.03|지식경영연구 (Knowledge Management Research)|제16권 제1호|pp. 117-142|DOI 10.15813/kmr.2015.16.1.006

1

조회

0

다운로드

17

인용

0

참고문헌

키워드

Perceived ValueTechnostressPrivacy Calculus ModelPersonal Cloud Computing ServiceAdoption ResistancePerson- Technology Fit Model
주제분류경영학

초록

Recently, the personal cloud computing service has been being spotlighted as an individual tool of productivity enhancement. However, compared to the rosy forecast, its diffusion rate in the domestic (Korean) market is much slower than expected. In order to find the reason for the slow growth of personal cloud computing service, we attempt to identify influencing factors on user’s adoption resistance, while most prior research has focused on the factors affecting its adoption. Based on both the person-technology fit model and the privacy calculus model, we propose technostress and perceived value as key antecedents of adoption resistance. In addition, we identify (1) technical (pace of change and complexity) and personal (self-efficacy) influencing factors on technostress, and (2) beneficial (perceived mobility and perceived availability) and harmful (perceived vulnerability) influencing factors on perceived value. To validate our research model, 133 individual samples were gathered from undergraduate and graduate students who had actual experience of using at least one of personal cloud computing services. The results of the structural equation modeling confirm that both technostress and perceived value have significant effects on adoption resistance, but they have different influencing mechanisms to different types of adoption resistance (indifference, postponement, and rejection). Theoretical and practical contributions are discussed in the conclusion.

Abstract

Recently, the personal cloud computing service has been being spotlighted as an individual tool of productivity enhancement. However, compared to the rosy forecast, its diffusion rate in the domestic (Korean) market is much slower than expected. In order to find the reason for the slow growth of personal cloud computing service, we attempt to identify influencing factors on user’s adoption resistance, while most prior research has focused on the factors affecting its adoption. Based on both the person-technology fit model and the privacy calculus model, we propose technostress and perceived value as key antecedents of adoption resistance. In addition, we identify (1) technical (pace of change and complexity) and personal (self-efficacy) influencing factors on technostress, and (2) beneficial (perceived mobility and perceived availability) and harmful (perceived vulnerability) influencing factors on perceived value. To validate our research model, 133 individual samples were gathered from undergraduate and graduate students who had actual experience of using at least one of personal cloud computing services. The results of the structural equation modeling confirm that both technostress and perceived value have significant effects on adoption resistance, but they have different influencing mechanisms to different types of adoption resistance (indifference, postponement, and rejection). Theoretical and practical contributions are discussed in the conclusion.

참고문헌 (60)

  1. 김미점, "세상을 바꾸는 클라우드 컴퓨팅의미래" (2011), KT경제연구소
  2. 김상현, "모바일 클라우드 사용에 영향을 미치는 요인과 모바일 신뢰의 조절효과에 관한 실증연구", e-비즈니스연구, 12(1), pp.281~310 (2011), 국제e-비즈니스학회
  3. "인기 메모 앱 ‘에버노트’도 해킹당해" (2013)[URL]
  4. 류재홍, "개인용 클라우드 컴퓨팅 사용에 미치는 영향요인 분석", 한국IT서비스학회지, 12(4), pp.319~335 (2013), 한국IT서비스학회[DOI]
  5. 민진영, "프라이버시 계산 모형을 적용한 SNS 지속 사용 의도에 대한 연구: 페이스북과 카카오톡 사례 중심으로", Information Systems Review, 15(1), pp.105~122 (2013), 한국경영정보학회
  6. 박경자, "소셜네트워크서비스(SNS)사용의 부정적 감정과 사용중단의도에 관한 연구", 지식경영연구, 15(2), pp.89~106 (2014), 한국지식경영학회
  7. 박상철, "개인사용자의 클라우드 컴퓨팅 사용의도 연구: UTAUT 주요변수의 매개적 역할을 중심으로", 인터넷전자상거래연구, 12(3), pp.141~162 (2012), 한국인터넷전자상거래학회
  8. 박윤서, "개인사용자 중심의 클라우드서비스의 수용에 영향을 미치는 요인에 관한 연구：기술수용모형(TAM)과 저항을 중심으로", 한국IT서비스학회지, 12(4), pp.1~23 (2013), 한국IT서비스학회[DOI]
  9. 박이슬, "개인용 클라우드 서비스 이용 의도에 관한 연구: TAM과 PMT 융합 모델을 중심으로", 사이버커뮤니케이션학보, 30(2), pp.111~150 (2013), 사이버커뮤니케이션학회
  10. 박현희, "소셜커머스의 지각된 가치가 신뢰와 재이용의도에 미치는 영향: 성별의 조절효과를 중심으로", 마케팅논집(Journal of Marketing Studies), 21(4), pp.57~80 (2013), 한국전략마케팅학회
  11. 송석현, "클라우드 컴퓨팅 SLA에 대한 고려사항", TTA Journal, 139, pp.59~64 (2012)
  12. 유수상, "클라우드 컴퓨팅 현항과 활성화과제", 한국IT서비스산업협회 (2011)
  13. 윤승욱, "소셜네트워크서비스(SNS) 혁신저항에 관한 연구 : 20대 페이스북 비이용 대학생들을 중심으로", 언론과학연구, 13(3), pp.331~360 (2013), 한국지역언론학회
  14. 윤혜정, "SNS 소외감과 애착이 능동적 사용에 미치는 영향: 페이스북 사용자를 중심으로", 지식경영연구, 15(4), pp.171~187 (2014), 한국지식경영학회[DOI]
  15. 이웅규, "사용 습관이 새로운 정보기술 수용에 미치는 두 가지 상반되는 효과: 전문성과 고착현상", 지식경영연구, 12(5), pp.11~23 (2011), 한국지식경영학회
  16. 이정현, "Investigating the Influence of Perceived Usefulness and Self-Efficacy on Online WOM Adoption Based on Cognitive Dissonance Theory: Stick to Your Own Preference VS. Follow What Others Said", Asia Pacific Journal of Information Systems, 23(3), pp.131~154 (2013), 한국경영정보학회[DOI]
  17. 임성택, "기업의 클라우드 컴퓨팅 도입 의사결정에 영향을 미치는 요인에 관한 연구", 한국IT서비스학회지, 11(1), pp.173~196 (2012), 한국IT서비스학회
  18. 임재수, "클라우드 컴퓨팅 서비스의 도입특성이 조직의 성과기대 및 사용의도에 미치는 영향에 관한 연구: 혁신확산 이론 관점", Asia Pacific Journal of Information Systems, 22(3), pp.99~124 (2012), 한국경영정보학회
  19. 2013년 인터넷이용실태조사 요약보고서, "한국인터넷진흥원", ~ (2013)
  20. 한국지역정보개발원, "클라우드 컴퓨팅 추진동향과 적용사례 분석: 공공기관 서버기반컴퓨팅(SBC) 사례 중심", 지역정보화 동향분석, (2) (2012)
  21. 한은영, "개인용 클라우드 서비스 경쟁: 아마존, 구글, 애플", 정보통신산업진흥원, 23(10), pp.100~111 (2011)
  22. 함주연, "SNS 사용자의 이용습관과 감정적 요인 관점에서 기업 SNS 계정의 지속적 사용의도에 관한 연구", 지식경영연구, 15(3), pp.37~66 (2014), 한국지식경영학회
  23. Alexander, D. L., "As Time Goes by Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products", Journal of Marketing Research, 45(3), pp.307~319 (2008)
  24. Arnetz, B. B., "Technological Stress: Psychophysiological Aspects of Working wit h Modern Information Technology", Scandinavian Journal of Work, Environment & Health, 23(3), pp.97~103 (1997)
  25. Ayyagari, R., "Technostress : Technological Antecedents and Implications", MIS Quarterly, 35(4), pp.831~858 (2011)
  26. Bagozzi, R. P., "Consumer Resistance to, and Acceptance of, Innovations", Advances in Consumer Research, 26, pp.218~255 (1999)
  27. Bandura, A., "Social Foundations of Thought and Action" (1986), Prentice-Hall
  28. Bock, G. W., "Behavior Intention Formation in Knowledge Sharing : Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate", MIS Quarterly, 29(1), pp.87~111 (2005)
  29. Brehm, J. W., "A Theory of Psychological Reactance" (1966), New York Academic Press Inc
  30. Brod, C., "Technostress : The Human Cost of Computer Revolution" (1984), Addison-Wesley
  31. Chen, Z., "A Conceptual Model of Perceived Customer Value in E-Commerce : A Preliminary Investigation", Psychology & Marketing, 20(4), pp.323~347 (2003)
  32. Chin, W. W., "The Partial Least Squares Approach to Structural Equation Modeling", Modern Methods for Business Research, 295(2), pp.295~336 (1998)
  33. Coetsee, L., "From Resistance to Commitment", Public Administration Quarterly, 23(2), pp.204~222 (1999)
  34. Compeau, D. R., "Computer Self-Efficacy : Development of a Measure and Initial Test", MIS Quarterly, 19(2), pp.189~211 (1995)
  35. Dinev, T., "Internet Privacy Concerns and Their Antecedents : Measurement Validity and a Regression Model", Behaviour & Information Technology, 23(6), pp.413~422 (2004)
  36. E llen, P. S., "Resista nce to Technologica l Innovations : An Examination of the Role of Self-Efficacy and Performance Satisfaction", Journal of the Academy of Marketing Science, 19(4), pp.297~307 (1991)
  37. Fornell, C., "Structural Equation Models with Unobservable Variables and Measurement Error : Algebra and Statistics", Journal of Marketing Research, 18(3), pp.382~388 (1981)
  38. Goldenberg, J., "The Ideaitself and the Circumstances of its Emergence as Predictors of New Product Success", Management Science, 47(1), pp.69~84 (2001)
  39. Hirschheim, R., "Information Systems and User Resistance: Theory and Practice", The Computer Journal, 31(5), pp.398~408 (1988)
  40. Jiang, J. J., "User Resistance and Strategies for Promoting Acceptance Across System Types", Information & Management, 37(1), pp.25~36 (2000)
  41. Joseph, R. C., "Individual Resistance to IT Innovations", Communications of The ACM, 53(4), pp.144~146 (2010)
  42. Klaus, T., "User Resistance Determinants and the Psychological Contract in Enterprise System Implementations", European Journal of Information Systems, 19(6), pp.625~636 (2010)
  43. Korunka, C., "New Information Technologies, Job Profiles, and External Workload as Predictors of Subjectively Experienced Stress and Dissatisfaction at Work", International Journal of Human-Computer Interaction, 9(4), pp.407~424 (1997)
  44. Laufer, R. S., "Privacy as a Conceptand a Social Issue : A Multidimensional Developmental Theory", Journal of Social Issues, 33(3), pp.22~42 (1977)
  45. Laukkanen, P., "C onsumer R esista nce a nd Intention to Use Internet Banking Service : Postponers, Opponents and Rejectors", International Journal of Bank Marketing, 26(6), pp.440~455 (2008)
  46. Lee, S. J., "The Influence of Technostress and Antismart on Continuous Use of Smartphones", Proceedings of the World Congress on Engineering and Computer Science, 1, pp.24~26 (2012)
  47. Lee, Y. K., "The Dark Side of Smartphone Usage : Psychological Traits, Compulsive Behavior and Technostress", Computers in Human Behavior, 31, pp.373~383 (2014)
  48. Lin, H. H., "An Examination of The Determinants of Customer Loyalty in Mobile Commerce Contexts", Information & Management, 43(3), pp.271~282 (2006)
  49. Marston, S., "Cloud Computing : The Business Perspective", Decision Support Systems, 51(1), pp.176~189 (2011)
  50. Najjar, M., "The Influence of Technology Characteristics on Privacy Calculus : A Theoretical Framework", AMCIS 2012 Proceedings (2012)
  51. Nault, B. R., "Electronic Communication Innovations : Overcoming Adoption Resistance", Wirtschaftsinformatik, 40(2), pp.114~121 (1998)
  52. Nunnally, J. C., "Psychometric Theory" (1978), McGraw-Hill
  53. Park, E., "An Integrated Adoption Model of Mobile Cloud Services : Explorat ion of Key Determina nts a nd Extension of Technology Acceptance Model", Telematics and Informatics, 31(3), pp.376~385 (2014)
  54. Ragu-Nathan, T. S., "The Consequences of Technostress for End Users in Organizations : Conceptual Development and empirica l Va lidat ion", Informat ion Systems Research, 19(4), pp.417~433 (2008)
  55. Sanford, C., "The Role of User Resistance in The Adoption of a Mobile Data Service", Cyberpsychology, Behavior, and Social Networking, 13(6), pp.663~672 (2010)
  56. Shu, Q., "The Impact of Computer Self-Ef f icacy and Technology Dependence on Computer-Related Technostress : A Social Cognitive Theory Perspective", International Journal of Human-Computer Interaction, 27(10), pp.923~939 (2011)
  57. Szmigin, I., "Three Forms of Innovation Resistance : The Case of Retail Payment Methods", Technovation, 18(6), pp.459~468 (1998)
  58. Tarafdar, M., "The Impact of Technostress on Role Stress and Productivity", Journal of Management Information Systems, 24(1), pp.301~328 (2007)
  59. Wei l , M.M., "Technostress: Coping with Technology@ Work@ Home@ Play" (1997), Wiley
  60. Zeithaml, V. A., "Consumer Perceptions of Price, Quality, and Value : A Means-End Model and Synthesis of Evidence", The Journal of Marketing, 52(3), pp.2~22 (1988)

관련 논문AI추천

퍼스널 클라우드 컴퓨팅 서비스 사용 요인에 관한 연구심수진, 한영춘한국산업경영학회 · 경영연구2013 · 제28권 제3호클라우드 컴퓨팅 서비스의 혁신저항 영향요인: 중소기업을 대상으로이상훈, 최정민한국디지털정책학회 · 디지털융복합연구2020 · 제18권 제12호클라우드 컴퓨팅 서비스의 혁신특성, 테크노스트레스가 혁신저항 및 수용의도에 미치는 영향: 공공부문 도입을 중심으로신우찬, 안현철한국지식경영학회 · 지식경영연구2019 · 제20권 제2호모바일 클라우드 스토리지 서비스 이용만족에 영향을 미치는 요인에 관한 실증연구강준모, 박희준, 이기원, 조인수, 최광두한국품질경영학회 · 품질경영학회지2013 · 제41권 제3호보안요인을 중심으로 한 개인용 클라우드 서비스 사용의도김경재, 이재석한국지식경영학회 · 지식경영연구2017 · 제18권 제4호기업의 클라우드 컴퓨팅 도입 영향 요인에 대한 연구: 혁신 특성, 지속 사용 의도, 지각된 유용성, 테크노스트레스, 전환비용을 중심으로강성민, 김태희한국디지털무역연구소 · 디지털무역리뷰2024 · 제22권 제3호

이 간행물의 다른 논문 (11건)

지식집중화 정도가 지식소싱 전략과 기업성과 간의 관계에 미치는 효과 분석이재남, 최병구pp. 1-19긍정감정과 부정감정이 개인의 지식기여 및 활용 의도에 미치는 영향에 관한 실증연구전현규, 이건창pp. 21-54개인의 지식기여 선행요인 간 상호작용효과강민형, 이재남pp. 55-69전자상거래 환경하에서 서비스 실패 회복 노력의 공정성과 진정성이 회복만족에 미치는 영향: 관여도의 조절효과를 중심으로전수현, 곽기영pp. 71-93지식탐색과 조직양면성허문구pp. 95-115
원문 보기