디지털 전환 시대를 위한 노코드 기반 개인화 맞춤 모바일 홍보 앱 서비스

Abstract

In the current era of digital transformation, the wave of the MZ generation standing at the center of the wave is characterized by a strong personality that sets it apart from others. As a means to meet their needs and to keep pace with the digital transformation era, a “No-code based personalized mobile promotion app service” is about to be implemented. To do that, specific major customer groups are targeted and a system that suits them has been proposed. In recent years, industries, governments, and society as a whole are facing a paradigm of digital transformation. Digital transformation refers to the application of digital technology to society as a whole to innovate the traditional existing social structure. It means to innovate existing operating methods and services by building and utilizing information and communication technologies such as Internet of Things (IoT), artificial intelligence, cloud computing, and big data solutions as platforms. A new approach to IT technology suitable for the environment of the digital transformation era is required. A shortage of developers and an increase in labor costs are also a challenge in the development environment, which can become an obstacle to digital transformation. It is the no-code/low-code that can solve these problems. Low-code that minimizes code and No-code which is codeless have the advantage of increasing productivity and shortening the construction period. In addition, the MZ generation, who stands at the center of digital transformation, wants to reveal their individuality and identity. The application implemented in this paper has the feature of creating personalized custom business cards based on the requested template photos and information, and this feature reflects the characteristics of pursuing the individuality of the MZ generation.