부동산 앱 선택속성과 추천의도 간의 관련성 연구
A Study on the Relationship Between Real Estate App Selection Attributes and Recommendation Intentions
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
우리 사회는 매년 2월과 8월에 지역 간 인구 이동이 집중적으로 발생한다. 이는 학교 입학 및 졸업, 직장인의 이직 및 재배치 등이 원인으로 매년 규칙적인 모습을 보이고 있다. 이에 따라 부동산 중개업 등 관련 산업이 형성되고 이에 따른 종사자 수도 일정 수준을 유지하고 있다. 그러나 스마트폰에 설치된 부동산 앱은 공인중개사의 역할 감소를 유발하고 있고 정보화사회에서 부동산 중개 산업은 큰 변화를 가져왔다. 본 연구는 선행연구를 통해 집(공간)을 구하려는 소비자의 부동산 앱 선택 속성을 살펴보고 이들 요인 간의 관계를 분석함으로써 기존 공인중개사의 사업 역할을 확대하고 부동산 앱과 관련된 현 사업자의 성장과 발전을 돕기 위한 목적으로 수행되었다. 문헌연구를 통해 부동산 앱 선택요인으로 제공정보의 정확성, 앱 이용의 편리성, 정보 업데이트의 속도, 제공정보의 신뢰성, 이용자 간 상호성 등 5개 요인을 선정하였으며, 이들 요인으로 인한 만족도에 따른 행동인 추천의도 간의 관계를 SPSS 26.0과 AMOS 26.0을 이용하여 분석하였다. 그 결과 모든 구성요인은 추천의도와 관련이 있었으며, 이는 모든 부동산 중개 참여자들이 공존하는 시작을 제시할 수 있었다.
Abstract
In our society, population movement between regions occurs intensively in February and August every year. It shows a regular appearance every year due to school admission and graduation, and job turnover and relocation of office workers. Accordingly, related industries such as related real estate brokerage business and moving business are formed, and accordingly, the number of workers is also maintained at a certain level. However, real estate apps installed on smartphones have led to a decrease in the role of licensed real estate agents, bringing about a major change in the real estate brokerage industry. This study was conducted for the purpose of expanding the business role of existing licensed real estate agents and helping the growth and development of current business operators related to real estate apps by examining the attributes of consumers who want to find a house (space) choosing real estate apps through prior research and analyzing the relationship between these factors. Through literature research, five factors were selected as factors for selecting real estate apps: accuracy of provided information, convenience of using apps, speed of information update, reliability of provided information, and reciprocity among users, and the relationship between recommendation intentions, which are behaviors based on satisfaction due to these factors, was analyzed using SPSS 26.0 and AMOS 26.0. As a result, all constituent factors were related to the intention of recommendation, which could suggest the beginning for all real estate brokerage participants to coexist.
참고문헌 (15)
- J. E. Lee, "Differences in the perception of housing consumers on the quality of information on real estate application in life-related housing", Journal of the Society of Distribution and Management, 23(5), pp.63~75 (2020)
- Korea Regional Information Development Institute, "Let's use the real estate professional in my hand quickly and accurately", Regional informatization, 104(1), pp.42~45 (2017)
- Y. K. Jo, "Information quality and user satisfaction of real estate mobile app", Journal of the Korean Real Estate Association, 34(2), pp.365~387 (2016)
- "IGAWORKS Report" (2023)[URL]
- S. Y. Kim, "A study on the change of recommendation motivation and recommendation intention according to the compensation of the recommended person or the recommended person", Research on commercial education, 32(5), pp.203~226 (2018)
- M. S. Kim, "The effect of the motivation for visiting culture and arts on satisfaction, revisit intention, and recommendation intention", Research on the Cultural Industry, 14(4), pp.73~80 (2014)
- J. H. Kim, "The effect of golf course customer experience on customer satisfaction, revisit intention and recommendation intention", Northeast Asia Tourism Research, 17(2), pp.141~168 (2021)
- J. M. Son, "A study on the effect of the suitability between psychological distance and emotion of online word of mouth on preference and re-recommendation intention", Marketing research, 29(4), pp.45~67 (2014)
- D. H. Shin, "A study on the continuous use of smartphones using the expectation-fulfilling model", Korean Journal of Journalism, 56(2), pp.331~356 (2012)
- C. H. Jeong, "Factors affecting the satisfaction and continuous use intention of IPTV service users", Digital Policy Research, 10(4), pp.137~146 (2012)
- K. Y. Kwon, "A study on the effect of personal characteristics on the intention to use smartphones", Korea Business Review, 6(1), pp.85~107 (2013)
- Y. Tang, "The effects on information sharing purpose of message type to sns users' using motive", Journal of Product Research, 35(4), pp.55~63 (2017)
- Y. Tang, "The effect of omni channel value perception on brand boyalty : mediating effect of innovation resistance", Journal of Business, 4(2), pp.13~18 (2019)
- Y. T. Yu, "A study on chinese mobile payment services : focusing on consumer identity and subjective norm", Journal of Product Research, 38(2), pp.29~34 (2020)
- T. J. Wu, "An empirical research of consumer adaption behavior on catering transformation to mobile o2o", Journal of Interdisciplinary Mathematics, 18(6), pp.769~788 (2015)