고등학령기 소비자의 미디어 이용유형과 생활가치 태도 연구 - 재학 여부를 중심으로 -

Abstract

This study examined the relationship between media use type and attitude toward life value for high school-age consumers(consumers in the age group of 1st to 3rd graders of high school) by classifying them into whether they are enrolled or not. As a result of the study, high school- age consumers were using non-learning YouTube, SNS, and online/mobile games more than learning-related YouTube or TV viewing. While enrolled consumers have a high ratio of media- indifferent and YouTube-type, non-school(outside school) consumers have a high ratio of game- type, SNS-type, and high media involvement type. The media-indifferentiated or YouTube-type self-satisfying attitude toward life value was higher than that of game-type, SNS-type, and high media involvement type. In terms of enrollment, the self-satisfying attitude toward life value of enrolled consumers was higher than that of non-school(outside school)-aged consumers. The media use type and attendance of high school-age consumers show an interactive effect, with enrolled consumers having the highest game type and high media involvement type followed by high media involvement type, whereas non-school-aged consumers having the highest media involvement type and game-type order, showing different effects. In conclusion, high school-age consumers spent a lot of time using media, and the types of use between enrolled and non-school(outside school)-aged consumers were different. In particular, depending on the type of media use and inside school and outside school, it has an effect on family-centered attitude toward life value and violence-permitting attitude toward life value, so it can be seen that preventive education such as family-centered life treatment and violence prevention education programs and post-treatment education are required.