DMZ의 정치적 이미지 분석에 관한 연구－해외 유명 인터넷 포탈사이트를 중심으로

Abstract

The purpose of this research is to analyze the political image of DMZ(demilitarized zone) that appears in popular foreign portal sites. The reason of this analysis is that DMZ is the only place that symbolizes Korea and its military and political image has been mainly emphasized even though it includes eco-cultural heritage. Also, this research reflects the intention of improving established image of Korea has been interlocked with DMZ. This research analyzed images of DMZ drawn by the most influential portal sites including Google and Yahoo. As result, DMZ was still defined by military and political perspective in many countries. Regardless of kinds of portal sites and nations, many people are using the information from the Wikipedia, the online encyclopedia. Futhermore, the ranking of the word 'DMZ' in searching lists from portal sites of most countries was relatively low, so its eco-cultural value was not fully conveyed. To solve this problem, future prestige of DMZ should be precisely defined to minimize confusion that comes from established image of DMZ. Also, consistency of policies should be maintained by enhancing communication between the central government and local govern- ments. Additionally, eco-cultural value of DMZ must be maximized by advertising it either domestically or internationally. Active participation in the Wikipedia can also helps to create prestige of DMZ. Therefore, ecological and cultural value of DMZ should be developed and verified academically so that it can achieve recognition as the world heritage by coorperation of international organizations. And by active publicity of the result through media and portal sites from all over the world, DMZ should be recognized as a new place that includes peace, communication and lives.