정치 예능 프로그램이 정치 지식과 정치 효능감을 통해 정치적 행동 의향에 미치는 영향에 대한 성별의 조절 효과: <썰전>을 중심으로
Effects of Political Talk Shows: Focusing on the Moderation Effect of Gender
0
조회
0
다운로드
9
인용
0
참고문헌
키워드
초록
본 연구에서는 정치 예능 프로그램 시청이 정치 지식과 정치 효능감을 거쳐 정치 행동 의향에 미치는 영향이 성별에 따라 어떻게 달리 나타나는지 살펴봤다. 대학생들을 대상으로 한 온라인 설문조사 데이터를 분석한 결과, 정치 관심과 정치 대화를 통제했을 때, 정치 예능 프로그램 시청은 정치 지식과 정치 효능감을 거쳐 정치 행동 의향에 간접적으로 이어지며, 이와 같은 경로는 남성 유권자 가운데에서만 통계적으로 유의한 것으로 나타났다. 한편 여성의 경우에는 재미있어서 정치 예능 프로그램을 시청한다는 응답이 남성 대비 낮아, 남성과 여성 간 시청 목적과 즐김에서의 차이가 정치 예능 프로그램 시청이 가지는 정치적 효과의 차이를 일부 설명할 수 있음을 시사한다. 연구의 한계와 결과의 함의를 논의에 포함한다.
Abstract
This study examines how exposure to a political talk show on TV is linked to political behavioral intention through political knowledge and political efficacy. A web survey was conducted among college students in and around Seoul (N = 672). The results demonstrate that exposure to political talk show is associated with political knowledge, which, in turn, is related to political efficacy only for male participants. In addition, male participants were more likely to watch the political talk show for entertainment than female participants, which suggests gratifications of political talk shows may partly explain the gender difference in the linkage between exposure to political talk shows and political knowledge. Implications of the findings and limitations of the study are discussed.
참고문헌 (65)
- 금희조, "미디어를 통한 뉴스 이용과 대화가 정치 지식, 효능감, 참여에 미치는 영향: 미디어의 종류와 대화 채널의 차별적 효과를 중심으로", 한국언론학보, 59(3), pp.452~481 (2015), 한국언론학회
- 김은이, "온라인과 SNS 사용이 정치참여에 미치는 효과: 대인간 대화와 정치 효능감을 매개 변수로", 정치커뮤니케이션연구, (31), pp.31~62 (2013), 한국정치커뮤니케이션학회
- 김춘식, "전통미디어와 대화를 통한 정치정보 습득이 정치 신뢰와 미디어 신뢰에 미치는 영향: 유권자의 인터넷 이용 동기와 인터넷 정치정보노출의 매개역할을 중심으로", 한국언론학보, 56(4), pp.389~413 (2012), 한국언론학회
- 김형준, "여성 유권자의 정치 성향과 투표 행태 추이에 대한 고찰: 2012년 대통령 선거를 중심으로", 여성연구, (1), pp.71~101 (2014), 한국여성정책연구원
- 문성철, "대통령 선거 토론 프로그램 시청이 정치효능감과 정치참여에 미치는 영향 연구", 한국방송학보, 23(1), pp.131~169 (2009), 한국방송학회
- 박정의, "여성 정치인에 대한 방송보도 분석 -여성성프레임을 중심으로", 정치커뮤니케이션연구, (11), pp.99~122 (2008), 한국정치커뮤니케이션학회
- 송인덕, "<나는 꼼수다> 이용이 대학생들의 정치지식, 정치효능감, 정치참여에 미치는 영향 - TV, 신문, 인터넷 이용 효과와의 상대적 비교", 정치커뮤니케이션연구, (27), pp.101~147 (2012), 한국정치커뮤니케이션학회
- 오은정, "정치 엔터테인먼트 시청이 내재적 심리 욕구와 정치학습에 미치는 효과", 한국언론학보, 59(4), pp.044~073 (2015), 한국언론학회
- 이창호, "<나는 꼼수다> 이용이 고등학생 및 대학생들의 정치사회화에 미치는 영향 : 정치관심도, 정치효능감, 정치지식 그리고 정치참여를 중심으로", 언론과학연구, 13(3), pp.490~526 (2013), 한국지역언론학회
- 이효성, "대중매체와 인터넷 이용이 16대 대선관심과 후보인지도에 미치는 영향에 대한 고찰", 한국방송학보, 17(4), pp.7~36 (2003), 한국방송학회
- 정은교, "정보인가 오락인가: 정치 예능 토크쇼의 정치적 효과", 한국언론학보, 58(5), pp.362~390 (2014), 한국언론학회
- 정한울, "정치효능감과 정치신뢰의 조합이 정치 참여에 미치는 영향", 의정연구, 19(1), pp.211~244 (2013), 한국의회발전연구회
- 제18대 대통령선거 투표율 분석, "중앙선거관리위원회", ~ (2013)
- Baum, M. A., "Soft news and political knowledge: Evidence of absence or absence of evidence?", Political Communication, 20, pp.173~190 (2003)
- Baum, M. A., "Talking the vote : Why presidential candidates hit the talk show circuit", American Journal of Political Science, 49, pp.213~234 (2005)
- Bollen, K. A., "Structural equations with latent variables" (1989), Wiley
- Borah, P., "Interactions of news frames and incivility in the political blogosphere : Examining perceptual outcomes", Political Communication, 30, pp.456~473 (2013)
- Byrne, B. M., "Structural equation modeling with AMOS: Basic concepts, applications, and programming" (2001), Lawrence Erlbaum
- Campbell, A., "The electoral switch of 1952", Scientific American, 190, pp.31~35 (1954)
- Craig, S. C., "Efficacy, trust, and political behavior : An attempt to resolve a lingering conceptual dilemma", American Politics Quarterly, 7, pp.225~239 (1979)
- Craig, S. C., "Political efficacy and trust : A report on the NES pilot study items", Political Behavior, 12, pp.289~314 (1990)
- Delli Carpini, M. X., "What Americans know about politics and why it matters" (1996), Yale University Press
- Delli Carpini, M. X., "Mediated politics:Communication in the future of democracy", pp.60~181 (2001), Cambridge University Press
- Dow, J. K., "Gender differences in political knowledge : Distinguishing characteristics-based and returns-based differences", Political Behavior, 31, pp.117~136 (2009)
- Eveland, W. P., "The cognitive mediation model of learning from the news : Evidence from non-election, off-year election, and presidential election contexts", Communication Research, 28, pp.571~601 (2001)
- Eveland, W. P., "The effect of political discussion in producing informed citizens : The roles of information, motivation, and elaboration", Political Communication, 21, pp.177~193 (2004)
- Fraile, M., "Do women know less about politics than men? The gender gap in political knowledge in Europe", Social Politics, 21, pp.261~289 (2014)
- Goodin, R. E., "When does deliberation begin? Internal reflection versus public discussion in deliberative democracy", Political Studies, 51, pp.627~649 (2003)
- Hayes, A., "Introduction to mediation, moderation, and conditional process analysis" (2013), Guilford Press
- Hollander, B. A., "Fuel to the fire : Talk radio and the Gamson hypothesis", Political Communication, 14, pp.355~369 (1997)
- Hollander, B. A., "Late-night learning: Do entertainment programs increase political campaign knowledge for young viewers?", Journal of Broad- casting & Electronic Media, 49, pp.402~415 (2005)
- Iyengar, S., "Media politics: A citizen's guide" (2007), W. W. Norton
- Keeter, S., "Natural treatment and control settings for research on the effects of television", Communication Research, 13, pp.37~53 (1986)
- 김지영, "News Objectivity and Political Conversation: An Experimental Study of Mad Cow Disease and Candlelight Protest", Development and Society, 41(1), pp.55~76 (2012), 사회발전연구소[DOI]
- Kim, Y. M., "Just laugh! You don’t need to remember : The effects of entertainment media on political information acquisition and information processing in political judgment", Journal of Communication, 58, pp.338~360 (2008)
- Knobloch-Westerwick, S., "Gender differences in selective media use for mood management and mood adjustment", Journal of Broadcasting and Electronic Media, 51, pp.73~92 (2007)
- Kwak, N., "Talking politics and engaging politics : An examination of the interactive relationships between structural features of political talk and discussion engagement", Communication Research, 32, pp.87~111 (2005)
- Ladd, J. M., "Why Americans hate the media and how it matters" (2012), Princeton University Press
- Levi, M., "Political trust and trustworthiness", Annual Review of Political Science, 3, pp.475~507 (2000)
- Lippmann, W., "Public opinion" (1922), Free Press Paperbacks
- Mattheiß, T., "Political learning through entertainment–only an illusion? How motivations for watching tv political talk shows influence viewers’ experiences", Journal of Media Psychology: Theories, Methods, and Applications, 25, pp.171~179 (2013)
- McLeod, J. M., "The uses and gratifications approach. In Handbook of political communication", 67~99 (1981)
- McQuail, D., "Mass communication theory: An introduction" (2005), Sage
- Mondak, J. J., "The knowledge gap : A reexamination of gender-based differences in political knowledge", Journal of Politics, 66, pp.492~512 (2004)
- Moy, P., "Communication and citizenship : Mapping the political effects of infotainment", Mass Communication & Society, 8, pp.111~131 (2005)
- Mutz, D. C., "Impersonal influence" (1998), Cambridge University press
- Nash, J., "Explaining the gap : The interaction of gender and news enjoyment in predicting political knowledge", Communication Research Reports, 26, pp.114~122 (2009)
- Niemi, R., "Measuring internal political efficacy in the 1988national election study", American Political Science Review, 85, pp.1407~1413 (1991)
- Preacher, K. J., "Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models", Behavior Research Methods, 40, pp.879~891 (2008)
- Prior, M., "Any good news in soft news? The impact of soft news preference on political knowledge", Political Communication, 20, pp.149~171 (2003)
- Prior, M., "News vs. entertainment : How increasing media choice widens gaps in political knowledge and turnout", American Journal of Political Science, 49, pp.577~592 (2005)
- Robinson, J. P., "Interpersonal communication and news comprehension", Public Opinion Quarterly, 50, pp.160~175 (1986)
- Roth, F. S., "Seriously entertained : Antecedents and consequences of hedonic and eudaimonic entertainment experiences with political talk shows on TV", Mass Communication & Society, 17, pp.379~399 (2014)
- Rubin, A. M., "Television uses and gratifications : The interactions of viewing patterns and motivations", Journal of Broadcasting, 27, pp.37~51 (1983)
- Scheufele, D. A., "Talk or conversation? Dimensions of interpersonal discussion and their implications for participatory democracy", Journalism & Mass Communication Quarterly, 77, pp.727~743 (2000)
- Scheufele, D. A., "Examining differential gains from mass media and their implications for participatory behavior", Communication Research, 29, pp.46~65 (2002)
- Shah, D. V., "Communication, Context, and Community : An Exploration of Print, Broadcast, and Internet Influences", Communication Research, 28, pp.464~506 (2001)
- Southwell, P., "Political alienation : Behavioral implications of efficacy and trust in the 2008 U. S. Presidential election", Review of European Studies, 4, pp.71~77 (2012)
- "Public knowledge of current affairs little changed by news and information revolutions: February 2007 political knowledge survey" (2007)[URL]
- Tian, Y., "Communication behaviors as mediators : Examining links between political orientation, political communication, and political participation", Communication Quarterly, 59, pp.380~394 (2011)
- Vorderer, P., "Enjoyment : At the heart of media entertainment", Communication Theory, 14, pp.388~408 (2004)
- Wei, R., "Examining the perceptual gap and behavioral intention in the perceived effects of polling news in the 2008 Taiwan presidential election", Communication Research, 38, pp.206~227 (2011)
- Wojcieszak, M., "Partisan news and political participation : Exploring mediated relationships", Political Communication, 33, pp.241~260 (2016)
- 양승찬, "Gender Gap in Media Use and Informed Political Participation: A Test of the 'Communication Effects Gap Hypothesis' during the 2002 Presidential Election Campaign in Korea", Asian Women, 17, pp.65~86 (2003), 아시아여성연구소
- Zukin, C., "Passive learning : When the media environment is the message", Public Opinion Quarterly, 48, pp.629~638 (1984)
