A New Approach to New Business Novels: An Experiment with The Goal
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
From the 1980s, a new kind of business novels has been published. Different from the previous business novels which are focused on the main characters of businessmen, the new novels are mainly for teaching readers management principles effectively. This paper test if literary scholars may contribute to the more effective teaching of the readers by providing them with fresh perspectives that not only readers but also authors fail to have. For the test, it analyzes Eliyahu M. Goldratt and Jeff Cox’s The Goal, the first novel among new business novels using theories of organizational cultures. The analyses of characters and events reveal that the management principles which are the central message of the novel are based on a certain organizational culture whose characteristics are quite different from that to which Alex Rogo, the protagonist and plant manager, and his staff are accustomed. Particularly, this paper points out that the conflicts described in the novel are mainly in the categories of the specific/context and the individualism/collectivism. This finding will help people to implement the principles with greater success, and diverse approaches—more literary than that of this paper—may help business in various ways.
Abstract
From the 1980s, a new kind of business novels has been published. Different from the previous business novels which are focused on the main characters of businessmen, the new novels are mainly for teaching readers management principles effectively. This paper test if literary scholars may contribute to the more effective teaching of the readers by providing them with fresh perspectives that not only readers but also authors fail to have. For the test, it analyzes Eliyahu M. Goldratt and Jeff Cox’s The Goal, the first novel among new business novels using theories of organizational cultures. The analyses of characters and events reveal that the management principles which are the central message of the novel are based on a certain organizational culture whose characteristics are quite different from that to which Alex Rogo, the protagonist and plant manager, and his staff are accustomed. Particularly, this paper points out that the conflicts described in the novel are mainly in the categories of the specific/context and the individualism/collectivism. This finding will help people to implement the principles with greater success, and diverse approaches—more literary than that of this paper—may help business in various ways.
참고문헌 (15)
- 기어츠 호프스티드, "세계의 문화와 조직: 문화간 협력과 세계 속에서의 생존" (1996), 학지사
- 폰스 트롬페나스, "문화와 세계경영" (1997), 21세기북스
- Baumal, Robert, "The Image of the Businessman in the American Novel", Business Horizons, 11(4), pp.89~96 (1968)
- Belis, Gary, "Peeking into Your Rival's Briefcase", Fortune, 129(8), pp.179~180 (1994)
- Burden, Charles, "Business in Literature" (1988), Business Pub. Division, Georgia State U, College of Business Administration
- Chamberlain, John, "The Businessman in Fiction", Fortune, pp.138~148 (1948)
- Covert, Jack, "The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You" (2009), Penguin Books
- Georgi, Charlotte, "The Businessman in the Novel" (1959), U of North Carolina Library
- Goldratt, Eliyahu M, "My Saga to Improve Production", APICS, pp.32~35 (1996)
- Goldratt, Eliyahu M, "The Goal: Excellence in Manufacturing" (1990), The North River P
- Kavesh, Robert A, "Businessmen in Fiction: The Capitalist and Executive in American Novels" (1955), Amos Tuck School of Business Administration
- Marx, Elizabeth, "Breaking through Cultural Shock: What You Need to Succeed in International Business" (2001), Nicholas Brealey Publishing
- Smith, Howard R, "The American Businessman in the American Novel", Southern Economic Journal, 25(3), pp.265~302 (1959)