삼성 및 LG의 사회공헌 패러다임

Abstract

The purpose of this study is to explore business cultures and corporate social responsibilities of Samsung and LG groups. This two business groups is not only top class great corporations in Korea but also best business groups of the world. And they have more than 60 years of business history and have enhanced long-term profitability by conducting corporate social responsibility and by improving employee’s and customer’s trust. So, this paper is approached to corporate cultures of two groups based on their founder’s business philosophies and their maecenas campaign and their activities of the social involvement for social return of business income. In addition, All the founders of two business groups has presented worldwide vision of quality and harmonized management that has changed Samsung and LG into the best business group in globalization. So, they has upgraded their business structure, administrative perspectives and corporate cultures to meet global standards. They has strongly practiced business innovation and changing corporation form each founded times of them. The employees of this two business groups have devoted their human resources and technology to create superior products and services, thereby the best contributing for the global society. Also, they have continually run to compete with the other corporations in the world and to contribute to global human society. At the same time, they have achieved creation of business cultures as the world’s best corporations in the times of globalization All the CEOs of them have not only leveled corporations up into the best businesses in the world by continuous innovating and changing of corporation, but also have returned business incomes to global society, because they have recognized corporate social responsibilities as an future_oriented philanthropic thoughts. As above, Samsung and LG Group have created new business cultures that has oriented to the world’s best corporation to contribute global society. In this paper, we can recognize that the business cultures of this two groups have developed from charitable social contribution to investment-oriented social involvement activities. Especially, two business groups contributed to the area of social welfare, cultural evolution, academic and sports development, and environmental protection. These social involvements have realized not only contribution for domestic society but also economic and ethical responsibilities for global regions where is needed aid. So, these social involvements could be named philanthropic cultural value of all the managers and employees who are trying to create values for world’s best corporation in the era of globalizaion.