지역축제 체험활동에서의 체험영역 측정척도 개발
Development of Measurement Scale of Experience Realms in Local Festivals
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본 연구는 지역축제 체험활동 참가자들이 실제 체험활동에 참가하면서 어떤 것들이 느끼고 있는지(체험영역) 그리고 그것들을 어떻게 측정할 수 있는 지를 살펴보고자 한 것으로, 연구기간은 2004년 3월부터 2005년 5월까지 총 14개월간 이었다. 이는 체험영영 속성 항목의 수집, 분류, 정제, 그리고 체험영역 측정도구의 신뢰성 및 타당성 검증을 통하여 이루어졌다. 체험영역 속성 항목의 수집을 위해서는 문헌조사와 예비조사가 수행되었으며, 체험영역 속성 항목의 분류를 위해서는 전문가 패널조사와 번한 및 설문 항목 구성이 실행되었다. 그리고 체험영역 속성 항목의 정제를 위해서는 2차 예비조사와 사전조사가 행하여졌다. 이러한 과정을 거쳐서 도출된 5개 구성영역 17항목은 본 조사를 통하여 그 신뢰성과 타당성을 검증받았다. 그 결과 최종적으로 지역축제 체험영역 측정척도로 4개 구성영역(엔터테인먼트, 교육, 몰입, 유대감)과 18개 항목이 도출되었다. 이렇게 개발된 지역축제 체험영역 측정척도는 향후 지역축제 체험활동 평가 도구로 활용될 수 있을 것으로 사료된다
Abstract
This study is to develop the measurement scale of experience realms in the local festivals. For this purpose, collection, classification, purification and validification of items for construction concept for experience realms are performed. To collect items, the researcher reviewed the previous studies and conducted the open-ended survey. As a result, 38 items for six construction concepts (entertainment, education, aesthetics, escape, social bonding, and apprehension) for experience have been drawn. To classify items for construction concept for experience realms, three experts majored in Leisure and Tourism Studies performed the content validity test. When there were similar meanings and expressions for the construction concept for experience, the experts had the representative item left and the rest of them deleted. Through these processes, 8 items for the construction concept for experience have been deleted and 30 items have been pulled out for Cronbach’s alpha test and exploratory factor analysis in pretest. For purification items for construction concept, pretest was conducted on the subject of undergraduate students of K and S University. In total, 151 data were collected and 12 out of them were discarded because of incomplete information, leaving 139 usable one. The collected data were analyzed using a statistical software package SPSS 10.1. To verify the reliability on 30 items for six construction concepts (entertainment, education, aesthetics, escape, social bonding, and apprehension) of on-site experience, we established three criteria: mean and corrected item-total correlation of each item and Cronbach’s alpha coefficient of each construction concept. As a result of reliability analysis for 30 items for 6 construction concepts (entertainment, education, escape, aesthetics, social bonding, apprehension), 18 items for 5 construction concepts (entertainment, education, escape, aesthetics, social bonding) were extracted as on-site measurement scale, deleting 1 construction concept and 12 items. To confirm these 18 items for 5 construction concepts as on-site measurement scale, main survey was conducted at Hwaseong Temporary Palace on 14th in November, 2005. From main survey, 150 data were collected. Three data of them were regarded as useless ones because of incomplete information. To verify measurement scale, reliability analysis and exploratory factor analysis were performed using data from main survey. Specially, exploratory factor analysis was conducted to confirm 5 construct dimensionalities such as entertainment, education, escape, aesthetics, and social bonding. As a result, this study found out that there were four construct dimensionalities for experience entertainment with 4 items, education with 5 items, aesthetics with 6 items, and social bonding with 3 items. This research, however, should be applied to the other experience activities by following research because it has focused only on local festival.
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