지역문화공간의 관광경쟁력 지표개발에 관한 연구: 공립박물관 및 미술관을 중심으로

Abstract

This study is about developing indicators to improve the tourism competitiveness of public museums and art galleries representing the region. Local public museums and art museums are representative spaces that promote the region to local visitors and tourists from outside the region by establishing regional identity while preserving and displaying the region's representative cultural archetypes. However, despite the various efforts of the state and local governments, the convenience of local administration, work centered on general administration rather than cultural administration, the practice of ordinary people lacking expertise in charge of cultural institution heads, and the practice of administrative staff performing cultural administration-related work. Various problems are occurring due to factors such as:In particular, in establishing and operating a public museum, the investment for construction is diverse, but in the operation stage, due to manager-centered administrative expediency, local visitors and tourists from outside are unable to receive proper services. This is becoming a problem in various fields such as user-centered spaces, exhibitions, contents, and programs. As a result, culture and arts policies are limited to certain areas and there is a lack of awareness of actual implementation and operation. The support budget for operation is concentrated on facilities, and investments in the form of capital support, such as the current budget in the form of subsidies, are limited. It is organized around , but investment in actual operation management such as training of operation-oriented experts, program development, promotion, and content collection is not being systematically made. This study aims to introduce a new evaluation system for the sustainable operation of public museums and art galleries in regions that are transitioning to be consumer-centered.