서사물의 디지털콘텐츠화 전략 연구 - 문화원형 개발 사례를 중심으로 -

Abstract

This paper investigates the developmental strategies required to turn literary narratives into digital contents and their potentiality for culture industries based on the established cases in the project of making the prototype of cultures digital contents. The investigation leads to the following statements: In order to make archetypal materials of narratives into the materials of the industry of culture contents, those materials should have user-friendly segmental units, and should not focus on end products. Segmentation and disjunction are the very strategy of narratives needed to satisfy these requirements. The episodes of their own narrative structures are made into a great narrative based on their temporal sequences, and then those episodes are selectively collected into a newly emerged narrative. In this case, strategies of paralleling independent episodes, connecting unit stories or archetypal episodes extracted from a great narrative, and producing indefinite episodes through hypertexts, are being used. Another developmental strategy is to make modern versions out ot traditional narratives. The strategy tries to remake a modern narrative out of the basic motifs of archetypal materials to secure the industrial popularity as well as the maintenance of tradition. The literary narratives developed on these strategies are not just confined to their own industrial values, but they can also create a series of values through window effect, such as animation, movie, game, character, and mobile.