디지털 팝업북의 물질성 연구
The Study of Materiality in Digital Pop-up Book
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This study was conducted to analyze the elements and semiosis of digital pop-up books. The introduction of digital technology into books expands the reader’s experience. This study defines a digital pop-up book as a kind of e-book, which contains mainly ‘Augmented Reality’ technology. A typical digital pop-up book employs three-dimensional hiding images. Its letters and images are more realistic and vivid compared with printed ones, but at the same time less actual and more transient because the objects it digitally presents are nonexistent. These properties correspond to theory of Materiality of Henry Bergson. He expressed and depicted matter in terms of movement and duration. Considering digital pop-up book from his viewpoint, it is distinct from printed pop-up book. British Carton <Magic Book- Dinosaur Alive> and Korean GIST’s digital pop-up book <Hong Gil Dong> is selected for this analysis. Both represent domestic and foreign trends of digital pop-up book. Analysis shows the followings: first, augmented images of digital pop-up book exteriorize the reading and develop narrative. Most of augmented images derive from fantasy of readers. Second, augmented reality of digital pop-up book is multisensory so it extends the perception of reader. Third, the subject of reading is broadened by reader’s physical acting and interaction.
Abstract
This study was conducted to analyze the elements and semiosis of digital pop-up books. The introduction of digital technology into books expands the reader’s experience. This study defines a digital pop-up book as a kind of e-book, which contains mainly ‘Augmented Reality’ technology. A typical digital pop-up book employs three-dimensional hiding images. Its letters and images are more realistic and vivid compared with printed ones, but at the same time less actual and more transient because the objects it digitally presents are nonexistent. These properties correspond to theory of Materiality of Henry Bergson. He expressed and depicted matter in terms of movement and duration. Considering digital pop-up book from his viewpoint, it is distinct from printed pop-up book. British Carton <Magic Book- Dinosaur Alive> and Korean GIST’s digital pop-up book <Hong Gil Dong> is selected for this analysis. Both represent domestic and foreign trends of digital pop-up book. Analysis shows the followings: first, augmented images of digital pop-up book exteriorize the reading and develop narrative. Most of augmented images derive from fantasy of readers. Second, augmented reality of digital pop-up book is multisensory so it extends the perception of reader. Third, the subject of reading is broadened by reader’s physical acting and interaction.
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