문화산업으로서 TV드라마 연구를 위한 텍스트 선정에 관한 소론: 2010년대 작품을 중심으로

Abstract

As of the 21st Century, the environment in which TV dramas are produced is changing rapidly. This necessitates research on the subject from the perspective of cultural industry. Planning in the context of cultural industry has become much more important. The nature of TV dramas is changing rapidly, from narrative characteristics and methods of reaching audiences to artistic values. In the context of cultural industry, however, TV dramas are still only approached from an industrial perspective. This study is part of an effort to establish a new perspective on TV dramas in the context of suitable cultural industries for the 21st Century. Cultural industries combine art and capital, spiritual and material values. It is a question of art that is fundamentally tied to the identity of cultural content. Planning, defined in this context as action to achieve a goal, is therefore an important keyword for research on cultural industries. Planning in 21st Century cultural industries takes a circular structure consisting of an innovation, industrial success, and consideration of new identity. Based on these facts, this study presents standards and procedures for selecting texts from TV dramas in the context of cultural industries. From an industrial perspective, this study sets standards of competitiveness, deviation, and units of measure based on ratings. This makes it possible to eliminate works that fail to meet the preliminary standards for cultural industrial values. From a artistic perspective, this study sets fine-tuned standards of emergence, development, and disappearance by examining diachronic and synchronic changes of genres. Works that are so chosen share common characteristics. Not only are they commercially successful, they are innovative works that reframe questions on the nature of the meaning of genre and furthermore the identity of TV dramas. As such, research on these works will be useful in examining the value of TV dramas as a cultural industry.