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오지체험활동 잠재방문객의 방문동기 유형별 인식 분석

Awareness of Potential Visitors on Experience Activation in Remote Area

이성철|임성수|김범수
한국산림휴양복지학회 (Korean Institute of Forest Recreation and Welfare)|2017.09|한국산림휴양학회지 (The Journal of Korean institute of Forest Recreation)|제21권 제3호|pp. 23-34|DOI 10.34272/forest.2017.21.3.003

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참고문헌

키워드

Backcountry experience villageMotivation of visitCultural experience

초록

본 연구는 국내 오지체험마을 잠재방문객의 방문동기가 실제 방문의사에 어떠한 영향을 미치는지를분석하였다. 구체적으로 잠재방문객인 도시민을 대상으로 방문동기를 문화학습체험, 새로운 경험에 대한 기대,비일상적 체험, 자아실현형의 4개 유형으로 분류하고, 방문동기 유형별로 체험장소, 체험형태, 체험숙박, 동반자와 같은 방문의사에 어떠한 차이가 있는가를 규명하였다. 구체적인 연구결과는 다음과 같다. 방문동기에 따른오지체험장소의 선호유형 결과, 산지인 산과 숲에 대한 선호가 바다보다 상대적으로 높게 분석되었다. 방문동기에 따른 오지체험행태의 선호유형 분석에서는 스포츠 및 동적 행태의 체험보다는 오지문화체험과 같은 정신적가치를 추구하는 정적 체험의 선호가 높은 것으로 나타났다. 방문동기에 따른 오지체험 숙박형태는 전반적으로문화적 체험을 위한 숙박형태로 전통가옥의 선호를 제외하곤 전체 방문동기에서 캠핑에 대한 선호도가 높게 나타났다. 방문동기에 대한 오지체험 참가그룹 즉 동반자와 관련된 분석 결과, 혼자서 방문하는 경우는 문화적 체험과 자아실현 및 비일상적 체험 등의 다양한 동기유형과 관련성이 높았으며, 다른 그룹의 참가 형태는 무차별한 것으로 나타났다.

Abstract

This paper aimed to identify the awareness of potential visitors to the backcountry experience villages in Korea and analyzed the impact of their motivation of visit to actual wills to visit. To this end, the motivation elements of visit were identified from the city dwellers, the potential visitors to backcountry experience villages and the impact of their motivation of visit on actual wills to visit including place and type of experience, accommodation for experience, and preferred companions. The analysis results are presented below. In accordance with the analysis on the motivation elements of potential visitors to visit backcountry experience villages, 4 kinds of motivation elements were identified; ‘cultural learning experience’, ‘expectation on new experience’, ‘unusual experience’ and ‘self-realization’. According to the analysis results on the preferred places for backcountry experience depending on the motivation of visit, the mountain area was the most preferred place for backcountry experience. The preference on mountains(highlands) and forest was relatively high. The analysis on the preferred backcountry experience types depending on the motivation of visit pointed out that the static experience type pursuing psychological value including backcountry culture experience was preferred more than sports or dynamic experience type. For the preferred accommodation type for backcountry experience depending on the motivation of visit, the preference on camping was relatively higher in general in all kinds of motivation of visit except the preference of traditional houses as the accommodation for cultural experience. In the analysis on the preferred group to participate for backcountry experience depending on the motivation of visit, individual visit was highly correlated to a variety of motivation types including cultural experience, self-realization and unusual experience and other types of group participation showed different types of preference.

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