여성잡지 텍스트에 나타난 여성 몸의 기술 양상과 구조적 메커니즘

Abstract

This work aims at the study on semio-pragmatical phenomenon related with the lookism. Originally, lookism is the ugly prejudice that judges people on their physical beauty instead of their ability. This happens everywhere on the street, in the media and in virtually every aspect our lives. The media fully perpetuates this myth that beauty is more than anything else, that skinny women are more beautiful than overweight women, and that beautiful skin, hair and more better than the one that is considered plain. Many female magazine texts describe female body as differentiated form; part type, body type, and skin type. And the texts have characteristics of the linguistic sign, classified in the basis of three criteria(weakness, normality, richness). We propose that female magazine text has certain structural mechanism for describing female bodies. This mechanism composes of real, visual and linguistic structure. And among structures, there are a shift element, guided from real structure thru visual structure to linguistic structure.