대중 잡지의 에디토리얼 패션 사진이 독자들의 ＂몸＂ 이미지와 수용 선호도에 미치는 영향 연구
Effects on Reader’s Body Image Standards and Preferences of Editorial Fashion Photography in Women’s Magazines
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Abstract
Using social comparison theory as a framework, it is proposed that young girls comapre their physical attractiveness with that of fashion models and, subsequently, their self-perceptions and self-esteem may be affected. This article reviews theories that might explain how media images cause dissatisfaction with the self. It is hypothesized that consumers compare themselves with idealized model images. Perceptions of idealized body image standards in magazine’s editorial fashion photography were compared among three different experimental groups divided by subcategories of the photographic genre. Experimental research examined hypotheses in the context of idealized images of physical attractiveness in fashion photography targeted at young women. This thesis also examined the possible differences among groups exposed to different types of editorial fashion photography.
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