부천 판타스틱 스튜디오의 텍스트성 분석 － 의도성과 용인성을 중심으로 －
Textuality Analysis of Fantastic Studio in Bucheon City. Focusing on the Intentionality and Acceptability
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The purpose of this study is to explore the method that space can communicate city identity with human beings. In the aspect of city and place marketing, space is regarded as a good asset for establishing a city brand. In particular, spaces with theme related with city identity are the effective means for nonverbal communication delivering the message of the city brand. Therefore it is clear that space can be constructed with intention and people including visitors and residents can receive a message from space. However, if people cannot perceive the message, communication is failed and space is meaningless. In this aspects, text theory affords very effective concept of intentionality and acceptability. Text is a medium for communication and the premise of it is sender's intention and receiver's acceptance. As a case study, we tried to analyze intentionality and acceptability of actual space, Fantastic Studio in Bucheon city by investigating a purpose of construction and questionnaire of visitors. In result of analysis, it was constructed on the intent to establish Bucheon's brand as film cultural city. However, visitors could not fully perceive this intention according to questionnaire survey. Application of textlinguistics to planning and construction of spaces contributes to creating the spaces that can communicate with human beings. Furthermore, these spaces can establish themselves as a symbol of city brand on the basis of the communication.
Abstract
The purpose of this study is to explore the method that space can communicate city identity with human beings. In the aspect of city and place marketing, space is regarded as a good asset for establishing a city brand. In particular, spaces with theme related with city identity are the effective means for nonverbal communication delivering the message of the city brand. Therefore it is clear that space can be constructed with intention and people including visitors and residents can receive a message from space. However, if people cannot perceive the message, communication is failed and space is meaningless. In this aspects, text theory affords very effective concept of intentionality and acceptability. Text is a medium for communication and the premise of it is sender's intention and receiver's acceptance. As a case study, we tried to analyze intentionality and acceptability of actual space, Fantastic Studio in Bucheon city by investigating a purpose of construction and questionnaire of visitors. In result of analysis, it was constructed on the intent to establish Bucheon's brand as film cultural city. However, visitors could not fully perceive this intention according to questionnaire survey. Application of textlinguistics to planning and construction of spaces contributes to creating the spaces that can communicate with human beings. Furthermore, these spaces can establish themselves as a symbol of city brand on the basis of the communication.
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