문학관 활성화 방안 연구―신주쿠구립소세키산방기념관을 중심으로―

Abstract

This paper considers the aspects of various differentiated contents and content linkage strategies, by examining the characteristics of the Natsume Soseki Memorial Museum from the perspective of “a base for cultural tourism” and “to be passed on to the next generation as a memory of precious land”. The characteristics of the Natsume Soseki Memorial Museum include: First, systematic planning over many years, and cooperation and effort from people of all walks of life. Second, in harmony with the surroundings, traces of Soseki's life and works can be seen throughout the museum. Also, the museum shop and the book cafe are efficiently operated. The items sold at the museum shop are very diverse and they reflect the life and work of the artist. It goes beyond the stage of making a profit by selling a product; rather it is selling a story related to the product. In the case of the book cafe, it is trying to differentiate itself by utilizing the high-quality materials and the identity of the memorial. In addition, efforts, such as attracting the younger generation to the memorial hall, can be seen through their collaborations with the popular animations and games featuring literary figures.