개인의 배경적 특성에 따른 어촌체험휴양마을 선호도 분석
Analysis of Preference for Fishing Village Experience Recreation Village According to Individual’s Background Characteristics
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참고문헌
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초록
The purpose of this study is to analysis the influence of personal backgrounds on the preference of fishing village experience recreation villages. Asthe analysis method, binary logistic regression analysis was used. Dependent variables are experience recreation villages (rural and fishing). Theindependent variables consist of 9 groups of people: gender, age, family type, marital status, presence of children, principal companion, fishing villageimage, visit experience villages, recognition of fishing village experience recreation village. As a result of the analysis, it was found that the tourist’sgender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishingvillage experience recreation village influence the preference of fishing village experience recreation village. By characteristics of each group, it wasfound that male prefer fishing village experience recreation villages 1.597 times as much as female, and those with a positive image about fishingvillages prefer fishing village experience recreation villages as much as 2.644 times than those with negative images. In addition, it was found thatthose who visited the fishing village experience and recreation village prefer the fishing village experience village about six times more than those whohave never visited.
Abstract
The purpose of this study is to analysis the influence of personal backgrounds on the preference of fishing village experience recreation villages. Asthe analysis method, binary logistic regression analysis was used. Dependent variables are experience recreation villages (rural and fishing). Theindependent variables consist of 9 groups of people: gender, age, family type, marital status, presence of children, principal companion, fishing villageimage, visit experience villages, recognition of fishing village experience recreation village. As a result of the analysis, it was found that the tourist’sgender, age, family type, marital status, presence of children, principal companion, fishing village image, visit experience villages, recognition of fishingvillage experience recreation village influence the preference of fishing village experience recreation village. By characteristics of each group, it wasfound that male prefer fishing village experience recreation villages 1.597 times as much as female, and those with a positive image about fishingvillages prefer fishing village experience recreation villages as much as 2.644 times than those with negative images. In addition, it was found thatthose who visited the fishing village experience and recreation village prefer the fishing village experience village about six times more than those whohave never visited.
참고문헌 (15)
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