중소도시 주말텃밭 이용자의 참여동기와 이용만족에 관한 연구: 전주시 사례

Abstract

This study focuses on weekend farms in small and medium-sized cities, which play a role for a contact point between urban agriculture and agriculture for making a living. Especially, the direction for developing weekend farms is based on the fact that demand is more important than supply. In this regard, this study analyzed the relations between the desire of weekend farm users and their satisfaction among the weekend farm users in Jeonju-si and then drew implication on facilitation of the operation of weekend farms. Weekend farm users are led by the following motivations: rest and recreation, nostalgia for countryside, food safety, community activities, and sharing sentiments with family members. Among such motivations, food safety and rest and recreation account for a high portion. Users’ satisfaction factors are cultivation environment, response of operators, auxiliary facilities and basis of farm. Except for the basis of farm, the rest are insufficient to satisfy the users. Participation motivation and satisfaction factors do not show any significant difference by individual characteristics. Thus, it is required to seek ways to operate weekend farms in a successful manner, such as specifically responding to expected goals and improving behavior of persons operating farms and auxiliary facilities. As a result of analyzing the relations between the participation motivation and satisfaction levels, we confirm that the relations with production-culture and strength of pursuing family interests are involved in forming a participation motivation and improving satisfaction.