한·일 대학출판부 추란 활동의 실증적 비교 연구 : 서울대학교출판문화원과 도쿄대학출판회를 중심으로

Abstract

As a widely accepted phenomenon, the Korean press industry is running a rapid change of overall industrial environment, shifting to diversified press media and professional demand of the readership. Furthermore, the university press cannot exceptionally safeguard against the financial difficulty of recent business recession. In the midst of adverse impact of business environment inside and outside, the university press is exposed to business risk in pursuing the principal core mission of academic publication. On the other hand, constant expectation of readers calls for unique quality brand image and renewed flow of creative knowledge contents of university press. Consequently, as a matter of strategy for surviving the rapidly changing IT environment, diverse demands of readers, segmentation of academic disciplines, interdisciplinary communication, the university press needs drastic transformation in pursuit of its principal role of academic publication, adjusting to such change in trend and environment and attentively responding to the demand of readers. This research paper is presented to give comparative empirical analysis of Seoul National University Press and University of Tokyo Press that are located in East Asia as geographical neighbors faced with similar business challenge under common environmental context. Seoul National University Press and University of Tokyo Press are very active in direct academic knowledge publication as on campus activity. The two press organizations are not very different in respect of the internal position in the university and management system under the direct control of the President of University as the chief executive authority, financial and profit appropriation system, various interactive connection, relationship structure, regulation, business practice involved with the university authorities. The Korean and Japanese university presses have business disadvantage of limited linguistic coverage of readership as compared with English speaking North American or European university presses. Consequently, these two neighboring university presses under very similar difficult condition need to work together very closely for their future development strategy sharing the information in the challenging environment.