Framing K-Beauty in U.S. and U.K. News: A Corpus-Based Study
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This study examines discourse framing, especially metaphorically realized frames, surrounding K-Beauty in English-language media from the United States (U.S.) and the United Kingdom (U.K.) between 2013 and 2025, using data from the NOW corpus (News on the Web). Employing a corpus-assisted approach with Conceptual Metaphor Theory as an interpretive lens, six recurrent discourse frames were identified: four typically metaphorical frames (LIGHT, HEALTH/REPAIR, NATURE, RITUAL) and two topical frames (ECONOMY/RETAIL, TECH). Quantitative analysis of frame prevalence and co-occurrence, complemented by qualitative examples, reveals distinct cross-cultural patterns. The U.S. media more frequently invoke HEALTH/REPAIR and NATURE frames - emphasizing dermatological science, skin “barrier” repair, and natural ingredients - whereas U.K. media favor LIGHT and ECONOMY/RETAIL frames, foregrounding luminosity, affordability, and accessible routines. Notably, the once-prominent RITUAL frame (e.g., “10-step” skincare regimens) declines over time in both countries, aligning with a shift toward simplified daily routines. Frame co-activation analysis (using lift association scores) further highlights cultural narratives: U.S. discourse often blends HEALTH+NATURE metaphors (scientific yet gentle care), while U.K. discourse pairs LIGHT+RITUAL to recast elaborate routines as quick self-care for a glow. These patterns are interpreted through glocalization and World Englishes, demonstrating how global beauty trends are linguistically localized. The findings indicate that even within a shared language, metaphorical framing of beauty reflects local cultural priorities. In sum, this study contributes to understanding how transnational consumer phenomena are rhetorically adapted across different Anglophone media contexts, and it illustrates the value of corpus-based metaphor analysis in revealing cultural cognition in discourse.
Abstract
This study examines discourse framing, especially metaphorically realized frames, surrounding K-Beauty in English-language media from the United States (U.S.) and the United Kingdom (U.K.) between 2013 and 2025, using data from the NOW corpus (News on the Web). Employing a corpus-assisted approach with Conceptual Metaphor Theory as an interpretive lens, six recurrent discourse frames were identified: four typically metaphorical frames (LIGHT, HEALTH/REPAIR, NATURE, RITUAL) and two topical frames (ECONOMY/RETAIL, TECH). Quantitative analysis of frame prevalence and co-occurrence, complemented by qualitative examples, reveals distinct cross-cultural patterns. The U.S. media more frequently invoke HEALTH/REPAIR and NATURE frames - emphasizing dermatological science, skin “barrier” repair, and natural ingredients - whereas U.K. media favor LIGHT and ECONOMY/RETAIL frames, foregrounding luminosity, affordability, and accessible routines. Notably, the once-prominent RITUAL frame (e.g., “10-step” skincare regimens) declines over time in both countries, aligning with a shift toward simplified daily routines. Frame co-activation analysis (using lift association scores) further highlights cultural narratives: U.S. discourse often blends HEALTH+NATURE metaphors (scientific yet gentle care), while U.K. discourse pairs LIGHT+RITUAL to recast elaborate routines as quick self-care for a glow. These patterns are interpreted through glocalization and World Englishes, demonstrating how global beauty trends are linguistically localized. The findings indicate that even within a shared language, metaphorical framing of beauty reflects local cultural priorities. In sum, this study contributes to understanding how transnational consumer phenomena are rhetorically adapted across different Anglophone media contexts, and it illustrates the value of corpus-based metaphor analysis in revealing cultural cognition in discourse.