지역발전과 국회의원 선거 슬로건의 변화: 충청지역 제7~21대 총선을 중심으로

Abstract

This study examines the characteristics of political communication regarding regional development at the level of the politics of slogans. For this purpose, analysis by type and period and keyword cloud analysis were conducted focusing on slogans and keywords that appeared in previous National Assembly elections (7th to 21st) in the Chungcheong region. Summarizing the analysis by type and period, first, during the period for national modernization, expressions and messages about the nation were delivered to voters in the Chungcheong region. Second, voters in the Chungcheong region were relatively responsive to the message about the role of checks on government power asking them to judge the government at the time. Third, the communication method shown in previous general election slogans in the Chungcheong region appeared in the form of word emphasis after democratization, suggesting the behavior of trying to convey and communicate effectively in fierce election competition. Next, to summarize the word cloud analysis visualizing keywords, the state-centered message of ‘country’ and ‘development’ before democratization was reflected in various ways, and the trend of wanting decentralization, regional development, and advanced political culture after democratization was reflected in various ways. Expressions such as ‘worker’, ‘clean’, ‘politics’, and ‘power’ stood out. Above all, different results were shown depending on the presence of based political parties in the Chungcheong region. In other words, when there is a political party representing Chungcheong in the Chungcheong region, they tend to promote the region called ‘Chungcheong’ to local voters and emphasize regional development. In conclusion, slogans in past elections in the Chungcheong region showed specific patterns and tendencies as part of political communication in the Chungcheong region.