현대무용공연관람 선택요인 및 유형분석

Abstract

The purpose of this study is to understand performance consumption patterns by analyzing the subjective characteristics of performance selection factors in order to understand the type and characteristics of the audience about the modern dance. Therefore, we looked at detailed aspect of the consumption patterns that are missing in the previous researches, and analyzed by using representative Q-method as the subjectivity study in order to supplement those factors. The results of the analysis by these processing are as follows. First, the selection factors of contemporary dance performances were finally classified into five types. The first type is 'inspiration pursuing artist type through experience of diversity'(N=16)', The second type is performances experiencing type based on acquaintance (N=11)’, The third type is Dancer's ability-pursuing type (N=6)’, The fourth type is performance beginner type with intellectual curiosity(N=2), The fifth type is performances experiencing type through the promotion (N=5). As a result, it is possible to establish a gradual and sustainable marketing method by presenting the selection factors of performances according to individual characteristics, and grasping the paths of performances of public performance watchers . This will provide basic data for activating the dance performance market by deriving the popularity and appropriate consensus without fading the essence of modern dance as a fine art.