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기업 특유성, 경영 활동의 합치성, 그리고 저가 항공사의 고성과 창출 및 지속

Firm-heterogeneity, Alignment of Business Activities, and High Performance of Low-cost Carrier

박재찬|권기환|권재현
한국항공경영학회 (Aviation Management Society Of Korea)|2009.12|한국항공경영학회지 (Journal of the Aviation Management Society of Korea)|제7권 제4호|pp. 73-89

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참고문헌

주제분류경영학

초록

Abstract

Recently, low-cost carriers have been witnessed in Korea airline industry. They not only have obtained high performance, but also threatened the position of traditional airlines. In this paper, the case research on Southwest Airlines-an outstanding low-cost carrier-has been carried out in order to uncover driving factors of sustainable high performance. The followings are research findings. Firstly, strategic alignment between business strategies and business activities are important. Secondly, there should be operational effectiveness among business activities. Third, mutual enforcement among business activities are conclusive in creating and sustaining high performance. With these findings, the importance of organizational resources and competences are emphasized in low-cost carrier business. Also, strategic implications for Korean low-cost carriers have been suggested.

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