온라인 여행시장에서 몰입과 고객참여간 관계 연구
A Study on the Relationship between Commitment and Customer Participation on the Online Travel Market
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Nowadays, you can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. This study explores the effect of commitment on customer participation in the online travel market. This study explores the effect of the properties of website on customers participation to explain how customers initiative impact the marketing process in the online travel market. This study identifies the properties of commitment in the online travel market. website commitment are central to successful relationship marketing. In the websites of travel agencies, website commitment are positively related to customer participation. Consequently, this study suggests some managerial implications for marketing strategies in response to customers initiative in the marketing activities on the online air travel market
Abstract
Nowadays, you can easily observe customers take initiatives to get involved in the marketing activities such as product development, pricing and distribution etc. This study explores the effect of commitment on customer participation in the online travel market. This study explores the effect of the properties of website on customers participation to explain how customers initiative impact the marketing process in the online travel market. This study identifies the properties of commitment in the online travel market. website commitment are central to successful relationship marketing. In the websites of travel agencies, website commitment are positively related to customer participation. Consequently, this study suggests some managerial implications for marketing strategies in response to customers initiative in the marketing activities on the online air travel market
참고문헌 (39)
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