A Study on the Determinants in Choosing Korean Full -Service Carriers and Low-Cost Carriers Using a Logit Regression Model-
A Study on the Determinants in Choosing Korean Full-Service Carriers and Low-Cost Carriers Using a Logit Regression Model
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Since the deregulation of the aviation market, low-cost carriers (LCCs) have had a major impact on the aviation network and are expected to intensify competition with existing full-service carriers (FSCs). By using a survey of 2,882 passengers, this study determines factors that can influence passengers’ choice to use Korean FSCs and LCCs by employing a logit regression model. As a result of the analysis, there were differences in the main determinants of the selection of Korean FSCs and LCCs. The regression results indicate that the airfare is the main determinant in choosing LCCs, while service quality, safety, and airline image are determinants in choosing FSCs.
Abstract
Since the deregulation of the aviation market, low-cost carriers (LCCs) have had a major impact on the aviation network and are expected to intensify competition with existing full-service carriers (FSCs). By using a survey of 2,882 passengers, this study determines factors that can influence passengers’ choice to use Korean FSCs and LCCs by employing a logit regression model. As a result of the analysis, there were differences in the main determinants of the selection of Korean FSCs and LCCs. The regression results indicate that the airfare is the main determinant in choosing LCCs, while service quality, safety, and airline image are determinants in choosing FSCs.
참고문헌 (36)
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