Airline Passenger Repurchase Behavior Intention Model: Moderating Effect of Leisure and Corporate Travel in Korea Market

키워드

참고문헌 (73)

1. Akin, M., "Predicting consumers’ behavioral intentions with perceptions of brand personality : A study in cell phone markets", International Journal of Business and Management, 6(6), pp.193~ (2011)
2. Ali, F., "An assessment of service quality and resulting customer satisfaction in Pakistan international airlines : findings from foreigners and overseas Pakistani customers", International Journal of Quality & Reliability Management, 32(5), pp.486~502 (2015)[DOI]
3. Archana, R., "A study on service quality and passenger satisfaction on Indian airlines", International Journal of Multidisciplinary Research, 2(2), pp.50~63 (2012)
4. Armstrong, G., "Principles of Marketing" (2014), Pearson Australia
5. "Trends in overseas card usage by Koreans" (2023)[URL]
6. Batouei, A., "Components of airport experience and their roles in eliciting passengers’ satisfaction and behavioural intentions", Research in Transportation Business & Management, 37, pp.100585~ (2020)[DOI]
7. Bhat, M. A., "Tourism service quality : A dimension-specific assessment of SERVQUAL", Global Business Review, 13(2), pp.327~337 (2012)
8. Boey, T. S., "Factors determining choice of full service airlines and low cost carriers : the case of Malaysia", Asia-Pacific Journal of Innovation in Hospitality and Tourism, 1(2), pp.179~194 (2012)
9. Bowen, J. T., "The relationship between customer loyalty and customer satisfaction", International Journal of Contemporary Hospitality Management, 13(5), pp.213~217 (2001)[DOI]
10. Cable, D. M., "The convergent and discriminant validity of subjective fit perceptions", Journal of Applied Psychology, 87(5), pp.875~884 (2002)
11. Chang, Y. H., "A survey analysis of service quality for domestic airlines", European Journal of Operational Research, 139(1), pp.166~177 (2002)[DOI]
12. Chaniago, Y. M. Z., "The Effect of Service Difference and Logistic Service Quality on Competitive Advantage and Impact on Marketing Performance", International Journal of Innovative Science and Research Technology, 6, pp.917~924 (2021)
13. Chen, C. F., "Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers : Evidence from Taiwan", Transportation Research Part A : Policy and Practice, 42(4), pp.709~717 (2008)
14. Chen, L., "How airline service quality determines the quantity of repurchase intention-Mediate and moderate effects of brand quality and perceived value", Journal of Air Transport Management, 75, pp.185~197 (2019)[DOI]
15. Choi, K. E., "A study on mid-and long-term growth agenda and policy tasks for the tourism industry in the post-COVID-19 era", Korea Culture & Tourism Institute, 3, pp.106~120 (2021)[DOI]
16. Chonsalasin, D., "Modeling of airline passenger loyalty : A comparison of leisure and business travelers", Research in Transportation Business & Management, 43, pp.100735~ (2022)[DOI]
17. Chou, P. F., "Effects of service quality and customer satisfaction on customer loyalty in highspeed rail services in Taiwan", Transportmetrica A : transport science, 10(10), pp.917~945 (2014)
18. Chung, S., "The Influence of CSR on Airline Loyalty through the Mediations of Passenger Satisfaction, Airline Brand, and Airline Trust : Korean Market Focused", Sustainability, 14(8), pp.4548~ (2022)[DOI]
19. Cronbach, L. J., "Coefficient alpha and the internal structure of tests", Psychometrika, 16(3), pp.297~334 (1951)
20. Dash, G., "Digital transformation of marketing strategies during a pandemic : Evidence from an emerging economy during COVID-19", Sustainability, 13(12), pp.6735~ (2021)
21. Dash, G., "Marketing-to-Millennials : Marketing 4. 0, customer satisfaction and purchase intention", Journal of Business Research, 122, pp.608~620 (2021)
22. Doganis, R., "Flying off course V : Airline economics and marketing" (2019), Routledge
23. Dolnicar, S., "Key drivers of airline loyalty", Tourism Management, 32(5), pp.1020~1026 (2011)[DOI]
24. Dresner, M., "Leisure versus business passengers : Similarities, differences, and implications", Journal of Air Transport Management, 12(1), pp.28~32 (2006)
25. Ekiz, H. E., "Perceptions of service quality in North Cyprus national airline, tourism and hospitality industry 2006-new trends in tourism and hospitality management", 18th Biennial International Conference, pp.778~790 (2006), Faculty of Tourism and Hospitality Management
26. Farooq, M. S., "Impact of service quality on customer satisfaction in Malaysia airlines : A PLS-SEM approach", Journal of Air Transport Management, 67, pp.169~180 (2018)[DOI]
27. Geldhof, G. J., "Reliability estimation in a multilevel confirmatory factor analysis framework", Psychological Methods, 19(1), pp.72~91 (2014)
28. Gudmundsson, S. V., "Integrating frequent flyer programs in multilateral airline alliances", Journal of Air Transport Management, 8(6), pp.409~417 (2002)[DOI]
29. Gustafsson, A., "Customer focused service development in practice-a case study at scandinavian airlines system (SAS)", International Journal of Service Industry Management, 10(4), pp.344~358 (1999)[DOI]
30. Hagberg, J., "Digitalized Markets", Consumption Markets & Culture, 23(2), pp.97~109 (2020)[DOI]
31. Hair, J. F., "Multivariate Data Analysis" (2006), Pearson Prentice Hall
32. Hair, J. F., "PLS-SEM : Indeed, a silver bullet", Journal of Marketing Theory and Practice, 19(2), pp.139~152 (2011)
33. Holloway, S., "Straight and level: Practical airline economics" (2008), Ashgate Publishing
34. "Together, Let’s Build Airline Retailing: NDC Program Update" (2020)[URL]
35. "Air Passenger Numbers to Recover in 2024" (2022)[URL]
36. "Air Passenger Market Analysis: The year ends on a strong note for the global industry" (2022)[URL]
37. Jeng, S. P., "The influences of airline brand credibility on consumer purchase intentions", Journal of Air Transport Management, 55, pp.1~8 (2016)[DOI]
38. Kim, N. D., "Trend Korea 2023" (2022), Mirae book
39. "Aviation Statistics" (2023)[URL]
40. Kotler, P., "Marketing Management" (2016), Pearson Education
41. Lee, C. K., "A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong", Journal of Air Transport Management, 73, pp.46~57 (2018)[DOI]
42. Leong, L. Y., "An SEM–artificial-neural network analysis of the relationships between SERVPERF, customer satisfaction and loyalty among low-cost and full-service airline", Expert Systems with Applications, 42(19), pp.6620~6634 (2015)[DOI]
43. Leontitsis, A., "A Simulation Approach on Cronbach’s Alpha Statistical Significance", Mathematics and Computers in Simulation, 73(5), pp.336~340 (2007)
44. Low, G. S., "The Measurement and Dimensionality of Brand Associations", Journal of Product & Brand Management, 9(6), pp.350~370 (2000)
45. Mele, C., "Smart Nudging : How cognitive technologies enable choice architectures for value co-creation", Journal of Business Research, 129, pp.949~960 (2021)
46. Mikulić, J., "What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach", Journal of Air Transport Management, 17(4), pp.237~240 (2011)
47. Monoarfa, T., "The implication of AIRQUAL and brand credibility on passengers’ satisfaction in airlines industry", Management Science Letters, 10(15), pp.3655~3662 (2020)[DOI]
48. Nadiri, H., "An investigation on the factors influencing passengers' loyalty in the North Cyprus national airline", The TQM Journal, 20, pp.265~280 (2008)[DOI]
49. Nunkoo, R., "Service quality and customer satisfaction : The moderating effects of hotel star rating", International Journal of Hospitality Management, 91, pp.102414~ (2020)
50. Nyadzayo, M. W., "The antecedents of customer loyalty : A moderated mediation model of customer relationship management quality and brand image", Journal of Retailing and Consumer Services, 30, pp.262~270 (2016)
51. Pan, J. Y., "Passengers’ intentions to use lowcost carriers : An extended theory of planned behavior model", Journal of Air Transport Management, 69, pp.38~48 (2018)[DOI]
52. Park, J. W., "The effect of airline service quality on passengers’ behavioural intentions : a Korean case study", Journal of Air Transport Management, 10(6), pp.435~439 (2004)[DOI]
53. Petrick, J. F., "The roles of quality, value, and satisfaction in predicting cruise passengers’ behavioral intentions", Journal of Travel Research, 42(4), pp.397~407 (2004)
54. Radovic-Markovic, M., "Management, Enterprise and Benchmarking in the 21st Century IV. Presented at the Management, Enterprise and Benchmarking in the 21st Century", pp.345~356 (2017), Óbuda University
55. Ranaweera, C., "Are satisfied long-term customers more profitable? Evidence from the telecommunication sector", Journal of Targeting, Measurement and Analysis for Marketing, 15(2), pp.113~120 (2007)
56. Ruvio, A., "Innovativeness, Exploratory Behavior, Market Mavenship, and Opinion Leadership : An Empirical Examination in the Asian Context", Psychology & Marketing, 24(8), pp.703~722 (2007)
57. Santos, J. R. A., "Cronbach’s alpha : A tool for assessing the reliability of scales", Journal of Extension, 37(2), pp.1~5 (1999)
58. Saunders, M., "Research methods for business students" (2009), Pearson Education
59. Schermelleh-Engel, K., "Evaluating the Fit of Structural Equation Models : Tests of Significance and Descriptive Goodness-of-Fit Measures", Methods of Psychological Research Online, 8(2), pp.23~74 (2003)
60. Seiders, K., "Do satisfied customers buy more? Examining moderating influences in a retailing context", Journal of Marketing, 69(4), pp.26~43 (2005)
61. Sohaib, M., "Underlying Effect of customer satisfaction on repurchase intentions : mediating role of trust and commitment", European Journal of Business and Management, 8(10), pp.105~115 (2016)
62. Sultan, F., "International service variants : airline passenger expectations and perceptions of service quality", Journal of Services Marketing, 14(3), pp.188~216 (2000)
63. Taneja, N. K., "Looking beyond the runway : Airlines innovating with best practices while facing realities" (2016), Routledge
64. Taneja, N. K., "21st century airlines: Connecting the dots" (2017), Routledge
65. Tarhini, A., "A cross-cultural validity of the E-learning acceptance measure (ElAM) in Lebanon and England: A confirmatory factor analysis", Education and Information Technologies, 21, pp.1269~1282 (2016)
66. Thompson, B., "The loyalty connection : Secrets to customer retention and increased profits", RightNow Technologies & CRMguru, 18 (2005)
67. Truong, D., "Low cost carriers in Southeast Asia : How does ticket price change the way passengers make their airline selection?", Journal of Air Transport Management, 86, pp.101836~ (2020)[DOI]
68. Vlachos, I., "Drivers of airline loyalty : evidence from the business travelers in China", Transportation Research Part E : Logistics and Transportation Review, 71, pp.1~17 (2014)
69. 왕수명, "항공사 브랜드태도와 고객만족도 및 재이용 의도 영향 관계 연구: 김포-제주 노선 이용객 대상으로", 한국항공운항학회지, 26(4), pp.91~100 (2018), 한국항공운항학회[DOI]
70. Winit, W., "Global vs local brands : how home country bias and price differences impact brand evaluations", International Marketing Review, 31(2), pp.102~128 (2014)[DOI]
71. Wu, P. C., "The effect of store image and service quality on brand image and purchase intention for private label brands", Australasian Marketing Journal, 19(1), pp.30~39 (2011)
72. Wu, H. C., "A hierarchical model of service quality in the airline industry", Journal of Hospitality and Tourism Management, 20, pp.13~22 (2013)[DOI]
73. Yamamoto, K., "Structural Equation Modelling by Amos and case analyses" (1999), Nakanishiya Syuppan

관련 논문AI추천