세계태권도한마당의 문화관광축제화 전략Ⅰ- 방향성 및 선결과제를 중심으로 -

Abstract

The study aims to provide directionalities and seek prerequisites for the World Taekwondo Hanmadang(WTH) to become a world-class cultural and tourism festival. In order to achieve the purpose of the study, a total of 7 working-level officials related to the WTH and Martial Arts Festival were selected as participants in the study, and after examining the directionalities and prerequisites for the Cultural Tourism Festivalization of the WTH, the following conclusions were drawn. First, in order to make the WTH a cultural tourism festivalization, from the planning stage, balanced planning of competition programs and auxiliary events, the fixing of hosting areas, and the expansion of various programs and auxiliary facilities that can satisfy the desire to participate, also it should seek various promotional strategies to recognize the WTH to the general public. Second, for the WTH to be reborn as a cultural tourism festival, it will be able to expand and secure budgets that suit the festival's characteristics, specialized and efficient planning and operation through the permanent operation of the dedicated organization, along with the paradigm shift to Taekwondo festivals, it should encourage awareness and voluntary participation of the WTH through various promotional strategies.