SK 프로야구단 관중 수에 영향을 미치는 요인 탐색

Abstract

In pro-baseball teams, attendance is not only an index of popularity but also a source of revenue for development of professional baseball league. From this viewpoint, the purpose of this study was to evaluate the factors affecting attendance at Moon-Hak stadium in SK pro-baseball team, which is strong but recorded in a budget deficit. We supposed that dependent variable is attendance as well as several independent variables which gave an effect on attendance in limited circumstances. From this study based on a mentorship program for mathematics gifted students, the following can be concluded. First, game internal factors which have impact on attendance are performance, runs, and rivals. Second, game external factors related weekends, and years have impacts on attendance. Finally, game synthetic factors such as weekends, years, performance, and runs were found to have significant impact on attendance. The results of this study are expected to contribute to the improvement of financial performance and to work out the strategies for attracting attendance of SK pro-baseball team by providing fundamental information.