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기업가지향성이 기업성과에 미치는 영향 : 제품 개발속도의 매개효과와 환경 역동성의 조절 효과를 중심으로

The effect of entrepreneurial orientation on performance focusing on the mediating effect of product development speed and the moderating effect of environmental dynamism

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기업가지향성과 기업성과의 직접적인 인과 관계에 관한 연구결과가 많이 보고되었다. 그런데, 기업가지향성과 기업성과는 맥락적 요인에 의해 영향을 받는데, 역동적 환경에서 제품혁신 프로세스에 초점을 맞춘 연구가 상대적으로 부족하다. 본 연구는 역동적 환경에서 기업가지향성이 제품 개발속도를 통해 기업성과에 미치는 영향을 측정한다. 실증분석을 위해 대전지역 혁신기관의 지원을 받은 1,775개 기업을 대상으로 설문 조사를 통해 수집한 194개 설문 응답을 구조방정식 모형을 활용하여 가설을 검증하였다. 실증분석 결과 제품 개발속도가 기업가지향성과 기업성과 관계를 매개하는 것으로 나타났다. 또한 이들 관계에서 환경 역동성이 기업가지향성을 조절하는 것을 확인하였다. 본 연구의 분석 결과는 제품개발속도가 기업가지향성과 기업성과의 연결고리임을 확인하었다. 실무적인 시사점은 역동적인 환경에서 자원이 제한적인 중소기업은 조직수준의 기업가정신을 높이고, 제품혁신 활동을 지원하는 효율적인 신제품 개발 체계를 구축해야 기업성과를 높일 수 있음을 알 수 있다.

Abstract

Many research focus on the relationship between entrepreneurial orientation and performance. However, there is a lack of research on the relationship between EO, product innovation, and performance of ventrues. EO is expected to facilitate product innovation process in a dynamic environment. This study aims to investigate the impact of entrepreneurship on ventures’ performance through product development speed in en via dynamic environment. 194 responses collected from the survey on total 1,775 innovative SMEs in Daejeon were analysed using SEM(Structural Equation Model). Empirical findings confirm that the speed of product development mediates the relationship between entrepreneurial orientation and venture’s performance. It was also confirmed that environmental dynamics positively strengthened the relationship between entrepreneurial orientation and product development speed. Empirical results suggest that product development speed is a missing link between entrepreneurial orientation and performance. it also appears that environmental dynamism strengthened the relationship between entrepreneurial orientation and product development speed. Innovative SMEs with limited resources in a dynamic environment enhance entrepreneurship at the organizational level and can improve corporate performance only by establishing an efficient product innovation system that supports product innovation activities.

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