Development and Effects of Sports Tourism Programs: Focusing on Active Seniors
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
The purpose of this study is to comprehensively investigate the development and effectiveness of the active senior sports tourism program. A total of 12 people participated in the focus group and shared various opinions, and the results are as follows: It was found that active seniors were not satisfied with simply enjoying life and touring for field trips but wanted to experience various sports tourism programs. Since active seniors prefer not only to enjoy sports itself but also to lead to tourism, it is important for the tourism industry to accurately grasp and provide what they want. In addition, since active seniors have strong purchasing power, it is necessary to provide their preferred tourism program. The effectiveness of the sports tourism program for active seniors was positive because it was found to be of great help in improving their quality of life. As the elderly population is rapidly increasing, the tourism industry is paying attention to active seniors who enjoy sports tourism. The results of this study are expected to greatly contribute to developing sports tourism programs for active seniors and observing their effects. It also suggests the direction in which the active senior sports tourism field should develop and provides practical information.
Abstract
The purpose of this study is to comprehensively investigate the development and effectiveness of the active senior sports tourism program. A total of 12 people participated in the focus group and shared various opinions, and the results are as follows: It was found that active seniors were not satisfied with simply enjoying life and touring for field trips but wanted to experience various sports tourism programs. Since active seniors prefer not only to enjoy sports itself but also to lead to tourism, it is important for the tourism industry to accurately grasp and provide what they want. In addition, since active seniors have strong purchasing power, it is necessary to provide their preferred tourism program. The effectiveness of the sports tourism program for active seniors was positive because it was found to be of great help in improving their quality of life. As the elderly population is rapidly increasing, the tourism industry is paying attention to active seniors who enjoy sports tourism. The results of this study are expected to greatly contribute to developing sports tourism programs for active seniors and observing their effects. It also suggests the direction in which the active senior sports tourism field should develop and provides practical information.
참고문헌 (21)
- Alén, E., "The impact of ageing on the tourism industry : An approach to the senior tourist profile", Social Indicators Research, 127, pp.303~322 (2016)
- Carneiro, M. J., "Motivations to participate in social tourism programmes : A segmentation analysis of the senior market", Anatolia, 24(3), pp.352~366 (2013)
- Eusébio, C., "Social tourism programmes for the senior market : a benefit segmentation analysis", Journal of Tourism and Cultural Change, 15(1), pp.59~79 (2017)
- Francis, S., "Sport tourism destinations", pp.73~92 (2007), Routledge
- Gibson, H., "Sport tourism", pp.66~85 (2013), Routledge
- Gibson, H. J., "Small-scale event sport tourism: A case study in sustainable tourism", Sport Management Review, 15(2), pp.160~170 (2012)
- Gibson, H. J., "Active sport tourism: Global insights and future directions" (2020), Routledge
- Guereño-Omil, B., "Motivations behind active sport tourists participating in natural and cultural landscapes", Sustainability, 16(19), pp.8673~ (2024)
- Guiyu, S., "A strategic model to strengthen the brand of senior sports", Integrated Journal for Research in Arts and Humanities, 2(4), pp.100~108 (2022)
- Hall, T., "Understanding senior sport participants’ choice of regional senior games using a preference map", International Journal of Sport Management and Marketing, 12(3-4), pp.217~240 (2012)
- Heo, J., "Promoting successful aging through competitive sports participation : Insights from older adults", Qualitative Health Research, 23(1), pp.105~113 (2013)
- Hinch, T., "Sustaining places and participatory sport tourism events", Journal of Sustainable Tourism, 25(8), pp.1084~1099 (2017)
- Lee, S., "The study of the impact of COVID 19 on professional sports in Korea", Culinary Science &Hospitality Research, 27(2), pp.106~113 (2021)
- Lee, S., "Experience tourism satisfaction factors of leisure sports in Korea", Culinary Science & Hospitality Research, 29(9), pp.103~110 (2023)
- Lee, S., "Maximizing olympic and sports tourism satisfaction", Journal of Industrial Innovation, 40(2), pp.30~37 (2024)
- Nemati Sefat, S., "Identifying factors affecting the development of elderly sports tourism in Iran", Tourism and Leisure Time, 8(16), pp.119~137 (2023)
- Nikitina, O., "Aging population and tourism : socially determined model of consumer behavior in the"senior tourism"segment", Procedia-Social and Behavioral Sciences, 214, pp.845~851 (2015)
- Omelan, A., "Tourist activity of senior citizens (60+) residing in urban and rural areas", Physical culture and sport. Studies and Research, 72(1), pp.51~65 (2016)
- Terzić, A., "Active sport tourism in Europe : Applying market segmentation model based on human values", Journal of Hospitality & Tourism Research, 45(7), pp.1214~1236 (2021)
- Wright, R. K., "Active Sport Tourism", pp.10~25 (2020), Routledge
- Zhou, W., "Promoting active aging through sports participation : A qualitative exploration of serious leisure among older Chinese adults", Journal of Aging and Physical Activity, 31(1), pp.135~143 (2022)