중국 인쇄광고 디자인의 사진 이미지활용에 대한 연구
A Study on Application of Photography Image in Chinese Printed Advertisement Design
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참고문헌
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초록
Chinese society is currently developing in a very rapid rate. Such development has established a new direction and turning point for the life in China. The same applies to the development of arts. Differences between arts in various forms and colors are gradually reduced and independent styles are long gone. Arts compensate each form’s deficiencies. The rapid development of photography art plays an important role in the development process of the printed advertisement since, as images are used for printed advertisements, contents become richer, authenticities are added visually and, in the aspect of public relation, trusts are formed deeply in people’s mind. Such interlocking has produced very positive effects for the entire business or distributions and public relations of products. The photography of printed advertisement is loved by people for its unique authenticity and promptness. This study covers the application and development in China’s advertisement design business that is more understood and accepted by Chinese consumers. Such sentiment of Chinese consumers has developed the advertisement business of China by increasing the income of the relevant industry and has become a factor stoping the industry to blindly follow other country’s advertisement.
Abstract
Chinese society is currently developing in a very rapid rate. Such development has established a new direction and turning point for the life in China. The same applies to the development of arts. Differences between arts in various forms and colors are gradually reduced and independent styles are long gone. Arts compensate each form’s deficiencies. The rapid development of photography art plays an important role in the development process of the printed advertisement since, as images are used for printed advertisements, contents become richer, authenticities are added visually and, in the aspect of public relation, trusts are formed deeply in people’s mind. Such interlocking has produced very positive effects for the entire business or distributions and public relations of products. The photography of printed advertisement is loved by people for its unique authenticity and promptness. This study covers the application and development in China’s advertisement design business that is more understood and accepted by Chinese consumers. Such sentiment of Chinese consumers has developed the advertisement business of China by increasing the income of the relevant industry and has become a factor stoping the industry to blindly follow other country’s advertisement.
참고문헌 (7)
- Ge Gongzhen, "history of china’s newspapers" (1976), students in Taipei press
- Jia Shumei, "Shanghai news" (2000), Shanghai academy of social sciences published
- Qing Shaode, "Shanghai Fudan university of Dr Series" (1993)
- Zhao Chen, "Taiwan’s image strategy alliance, city in Taipei county, Daji cultural issue" (2002)
- Chen Peiai, "China-foreign advertisement history" (2001), Beijing house prices published
- Liu Libin Ding Junjie, "Yearbook of China’s Advertising Works" (2004), Communication University of China Press
- Ding Junjie, "GLOBAL BRAND INSIGHT", China Advertising Association of Commerce, (3) (1996), China Advertising Association of Commerce