군기의 커뮤니케이션 －한국군과 미군을 중심으로
Military Banner Communication
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초록
A military banner is designed to present many pieces of information on the unit that it represents. It should basically indicate the name of the unit, its size (or echelon), and its function including its branch. It also shows the tradition of the unit and the values and aims the unit cherishes. These things are represented by means of various signs including shapes, figures, colors, icons, linguistic expressions, etc. The purpose of this study is to examine what and how a military banner communicates to its viewers. From the point of view of communication, it is to specify how a message is decoded by a receiver. Among many theories proposed to explicate the relation between the signifier of a sign and what it signifies, this study adopts Peircean Theory of Semiotics as the frame of reference. More specifically, it examines the banners of the ROK Army and the US Army to investigate the linking mechanism of a signifier (or representamen in Peircean terminology) to its signifier (or object in Percean sense), subcategorizing the mechanism into (1) linking by convention, (2) chains established by severed links, and (3) linking by metaphor.
Abstract
A military banner is designed to present many pieces of information on the unit that it represents. It should basically indicate the name of the unit, its size (or echelon), and its function including its branch. It also shows the tradition of the unit and the values and aims the unit cherishes. These things are represented by means of various signs including shapes, figures, colors, icons, linguistic expressions, etc. The purpose of this study is to examine what and how a military banner communicates to its viewers. From the point of view of communication, it is to specify how a message is decoded by a receiver. Among many theories proposed to explicate the relation between the signifier of a sign and what it signifies, this study adopts Peircean Theory of Semiotics as the frame of reference. More specifically, it examines the banners of the ROK Army and the US Army to investigate the linking mechanism of a signifier (or representamen in Peircean terminology) to its signifier (or object in Percean sense), subcategorizing the mechanism into (1) linking by convention, (2) chains established by severed links, and (3) linking by metaphor.
참고문헌 (6)
- 양희완, "軍隊文化의 뿌리" (1998), 을지서적
- Asher, R. E., "The Encyclopedia of Language and Linguistics" (1994), Pergamon Press
- Hoops, J., "Peirce on Signs" (1991), The University of North Carolina Press
- Morgan, J.L., "Two Types of Convention in Indirect Speech Acts ; Syntax and Semantics, Vol.9: Pragmatics", pp.261~280 (1978), Academic Press
- Sebeok, T. A., "Encyclopedic dictionary of semiotics" (1986), Mouton de Gruyter
- US Army, "AR 840-10, Ch. 5.", ~ (1998)